Pricing comparison
RollWorks (AdRoll ABM) vs Terminus (acquired by DemandScience 2024)
Side-by-side pricing breakdown for Account-Based Marketing (ABM) Platforms decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: RollWorks (AdRoll ABM) pricing and Terminus (acquired by DemandScience 2024) pricing.
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Recorded starting rates: RollWorks (AdRoll ABM) Price unavailable; Terminus (acquired by DemandScience 2024) Price unavailable. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| nextroll parent ad tech native | Ad-tech-native - NextRoll parent company + AdRoll integration | Not recorded |
| account based retargeting | Account-based display retargeting | Not recorded |
| multi channel digital targeting | Cross-platform advertising + retargeting | Not recorded |
| revenue team collaboration | ABM+Advertising package - sales + marketing alignment | Not recorded |
| buyer insights | Account intelligence + scoring | Not recorded |
| pay as you go self service | Media-based self-service advertising; confirm any platform charges | Not recorded |
| dynamic cpm pricing | Media costs vary by demand + audience specificity | Not recorded |
| managed services 1 year commit | Advanced Package requires 1-year commitment with guaranteed services + free ad credits | Not recorded |
| cross channel attribution | Add-on for Self-Service Ads | Not recorded |
| social ads | Add-on for Self-Service Ads | Not recorded |
| rollworks pricing redirects to adroll | rollworks.com/pricing 301 redirects to adroll.com/pricing - parent NextRoll consolidation | Not recorded |
| terminus redirects to demandscience | Not recorded | terminus.com 301 redirects to demandscience.com (verified 2026-04-20) |
| historical positioning | Not recorded | Pre-acquisition: SMB-to-mid-market ABM focus vs 6sense/Demandbase enterprise |
| account based advertising | Not recorded | Pre-acquisition capability |
| orchestration | Not recorded | Pre-acquisition capability |
| demandscience integration | Not recorded | Confirm current Terminus-related services with DemandScience |
| product direction uncertain | Not recorded | Current product roadmap not verified in this snapshot |
| legacy customer migration | Not recorded | Customer migration and contract terms require account-specific confirmation |
| category consolidation example | Not recorded | Historical acquisition context; not evidence of future service changes |
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Dive Deeper
RollWorks (AdRoll ABM)
Terminus (acquired by DemandScience 2024)
About the account-based marketing (abm) platforms category
ABM software can cover account research, intent signals, advertising, campaign execution or several of these services. The April 2026 snapshot records a 6sense free tier, AdRoll media-based advertising and paid packages that require a quote. Most paid figures in this dataset are unverified estimates rather than published vendor rates. They cannot establish which platform costs less. The recorded Terminus and RollWorks redirects also mean buyers should confirm the current product and contracting entity.
How to choose between account-based marketing (abm) platforms options
Identify the work the platform must support: finding accounts and contacts, prioritizing accounts, running ads, coordinating sales activity or measuring campaigns. Ask vendors to price the same account list, users, data allowance and required integrations. Separate platform fees from media spend, data credits and implementation services. In a demonstration, follow one of your own target accounts through the proposed workflow and check which steps require an additional package.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do RollWorks (AdRoll ABM) and Terminus (acquired by DemandScience 2024) prices compare?
- RollWorks (AdRoll ABM): Price unavailable. Terminus (acquired by DemandScience 2024): Price unavailable. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, RollWorks (AdRoll ABM) or Terminus (acquired by DemandScience 2024)?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.