1v1 Pricing Showdown
RollWorks (AdRoll ABM) vs Terminus (acquired by DemandScience 2024)
Side-by-side pricing breakdown for Account-Based Marketing (ABM) Platforms decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between RollWorks (AdRoll ABM) and Terminus (acquired by DemandScience 2024) for your account-based marketing (abm) platforms stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
RollWorks (AdRoll ABM) starts at custom pricing; Terminus (acquired by DemandScience 2024) starts at custom pricing. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| nextroll parent ad tech native | Ad-tech-native — NextRoll parent company + AdRoll integration | — |
| account based retargeting | Category-leading account-based display retargeting | — |
| multi channel digital targeting | Cross-platform advertising + retargeting | — |
| revenue team collaboration | ABM+Advertising package — sales + marketing alignment | — |
| buyer insights | Account intelligence + scoring | — |
| pay as you go self service | Unique in ABM category — no subscription required for self-service advertising | — |
| dynamic cpm pricing | Media costs vary by demand + audience specificity | — |
| managed services 1 year commit | Advanced Package requires 1-year commitment with guaranteed services + free ad credits | — |
| cross channel attribution | Add-on for Self-Service Ads | — |
| social ads | Add-on for Self-Service Ads | — |
| rollworks pricing redirects to adroll | rollworks.com/pricing 301 redirects to adroll.com/pricing — parent NextRoll consolidation | — |
| acquired by demandscience 2024 | — | Major M&A — Terminus now product line within DemandScience |
| terminus redirects to demandscience | — | terminus.com 301 redirects to demandscience.com (verified 2026-04-20) |
| historical positioning | — | Pre-acquisition: SMB-to-mid-market ABM focus vs 6sense/Demandbase enterprise |
| account based advertising | — | Pre-acquisition capability |
| orchestration | — | Pre-acquisition capability |
| demandscience integration | — | Post-acquisition: integrated into DemandScience broader demand gen platform |
| product direction uncertain | — | 2024-2025 integration phase, product strategy evolving |
| legacy customer migration | — | Terminus customers migrated to DemandScience contracts + platform |
| category consolidation example | — | Represents ongoing ABM category consolidation (also Engagio 2020, Triblio 2021) |
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Dive Deeper
RollWorks (AdRoll ABM)
Terminus (acquired by DemandScience 2024)
About the account-based marketing (abm) platforms category
Account-Based Marketing (ABM) Platforms in 2026 are undergoing massive category consolidation with all five major vendors either custom-quote only or subject to recent M&A. Published rates: 6sense Free tier (50 data credits/month + Company & People Search + Sales Alerts + List Builder + Chrome Extension — surprisingly generous free tier for enterprise-grade vendor), AdRoll (RollWorks parent) Self-Service Ads pay-as-you-go with $10 minimum daily budget. Custom-quote only: 6sense paid tiers (Sales Intelligence + Data Credits + Predictive AI / Sales Intelligence + Data Credits / Sales Intelligence + Predictive AI — three paid package combinations), Demandbase (pricing page returned 403 in audit — enterprise-only positioning, industry estimates $50,000-500,000+/year), Metadata.io (pricing page 403 — automated demand generation with industry estimates $30,000-150,000+/year), AdRoll ABM Account-Based Advertising + ABM+Advertising + ABM + Account-Based Retargeting packages (dynamic CPM pricing, no disclosed flat rates). Major 2024-2025 category M&A + consolidation: Terminus acquired by DemandScience (2024 — terminus.com 301 redirects to demandscience.com), RollWorks continues operating under NextRoll parent with AdRoll integration (RollWorks pricing page redirects to adroll.com/pricing#abm), Engagio acquired by Demandbase (2020 — foundational ABM consolidation), Bombora intent data standalone remains but integrates across ABM + B2B data vendors (see b2b-contact-data niche for Cognism Bombora integration). Industry consolidation reflects ABM category challenges: pure-play ABM vendors struggling vs bundled GTM platforms (6sense + Demandbase), HubSpot ABM capabilities within Marketing Hub Enterprise capturing mid-market share, Salesforce + Adobe Marketo Measure + Oracle Eloqua absorbing ABM capabilities into broader marketing cloud platforms. 6sense has emerged as category leader with comprehensive AI-powered platform (predictive AI + intent data + sales intelligence + orchestration), while Demandbase positions on enterprise orchestration + advertising. Typical ABM deployment includes: account identification + firmographic targeting, intent data (first-party + third-party signals), predictive scoring + prioritization, multi-channel orchestration (ads + email + sales engagement + content), measurement + attribution, CRM + Marketing Automation integration (Salesforce + HubSpot + Marketo + Eloqua). Target buyers: Enterprise Marketing (ABM programs for 50+ target accounts), Revenue Operations (unified GTM data + orchestration), CRO (revenue predictability + pipeline quality), ABM Managers (dedicated ABM program operators).
How to choose between account-based marketing (abm) platforms options
First: budget + enterprise commitment? Under $50K/year budget: 6sense Free tier (50 data credits/month) + HubSpot Marketing Hub Enterprise ABM capabilities (see sales-engagement niche for HubSpot) bundled approach. $50-150K/year: entry-tier 6sense paid (custom-quote, industry estimates $30-80K/year) or AdRoll ABM Account-Based Retargeting (pay-as-you-go media-based). $150K-500K+/year: 6sense Enterprise tiers + Demandbase + Metadata.io enterprise deployments. $500K+/year: Full enterprise stacks (6sense + Demandbase + Marketo Measure combined, or 6sense Enterprise with full orchestration). Second: AI + predictive priority? 6sense is widely considered AI + predictive leader — Sales Copilot + predictive AI model + scoring + dashboards category-leading. Demandbase strong predictive on enterprise orchestration. Metadata.io positions on automated campaign execution (AI-driven). For organizations prioritizing AI-native ABM: 6sense. For advertising + orchestration: Demandbase or AdRoll ABM. Third: intent data strategy? 6sense integrates multi-source intent (first-party web visits + 3rd party intent via Bombora + proprietary signals). Demandbase similar multi-source approach. Cognism-ZoomInfo-Bombora intent data ecosystem (see b2b-contact-data niche) pairs with ABM platforms. For intent-driven ABM: 6sense or Demandbase + Bombora integration. Fourth: advertising + retargeting priority? AdRoll ABM (RollWorks) is ad-tech-native with strongest display advertising + retargeting capability — NextRoll parent is ad platform. Demandbase ABM Advertising is programmatic enterprise. 6sense orchestrates across channels but less ad-tech-native. For ABM-through-advertising: AdRoll ABM or Demandbase. Fifth: category consolidation risk? Terminus acquired by DemandScience 2024 — terminus.com no longer exists, customers migrated to DemandScience products. For stability + continuous product development: 6sense (independent, well-funded) or Demandbase (established enterprise leader). Avoid vendors at acquisition risk. Sixth: HubSpot / Salesforce ecosystem? HubSpot-standardized: HubSpot Marketing Hub Enterprise ABM capabilities or Demandbase (deep HubSpot integration). Salesforce-standardized: Demandbase (deepest Salesforce integration for ABM) or 6sense (strong Salesforce integration). For ecosystem consolidation: HubSpot ABM or Salesforce + Marketo ABM + Demandbase. Seventh: deployment complexity + implementation? 6sense self-onboarding possible for mid-market with Free tier. Enterprise deployments typically 3-6 months + $50-200K professional services. Demandbase + Metadata.io similar enterprise deployment complexity. AdRoll ABM lighter-weight advertising-focused deployment (weeks vs months).
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Does RollWorks (AdRoll ABM) or Terminus (acquired by DemandScience 2024) offer a free plan?
- RollWorks (AdRoll ABM) offers a free plan.
- Which is better, RollWorks (AdRoll ABM) or Terminus (acquired by DemandScience 2024)?
- RollWorks (AdRoll ABM) scores 8.4/10 compared to Terminus (acquired by DemandScience 2024)'s 7.5/10 in our analysis. RollWorks (AdRoll ABM) ranks higher on features and value, but Terminus (acquired by DemandScience 2024) may suit specific use cases — see the feature comparison above.
- Are there other account-based marketing (abm) platforms alternatives besides RollWorks (AdRoll ABM) and Terminus (acquired by DemandScience 2024)?
- Yes. Our [Account-Based Marketing (ABM) Platforms pricing comparison](/pricing/abm-platforms/) page covers all major providers with daily-verified prices. You can also see the [cheapest account-based marketing (abm) platforms](/pricing/abm-platforms/cheapest/) for budget-focused options.