Web Analytics Pricing Comparison 2026
5 products · dataset dated April 21, 2026 · Prices may have changed
In our April 21, 2026 pricing snapshot, Plausible Analytics had the lowest recorded USD starting rate at $9/mo. This excludes unavailable prices and other currencies; billing units and included services can differ. The snapshot includes 5 web analytics products: Fathom Analytics, Matomo, Mixpanel, Plausible Analytics, PostHog. Current vendor prices may differ. 3 of 5 had listed free plans.
Web Analytics in 2026: What the Data Shows
Market Overview
Pageview analytics and product analytics answer different questions. Plausible and Fathom organize recorded plans around traffic and sites; Mixpanel and PostHog meter events and other usage. Matomo offers hosted and self-hosted options.
Key Buying Criteria
Estimate monthly pageviews, events and recordings separately. Check site limits, retention, exports and the features needed for your reports. For self-hosting, include infrastructure and maintenance. Privacy obligations depend on configuration and jurisdiction.
Comparison notes
Compare Plausible and Fathom for website traffic reports, and Mixpanel and PostHog for funnels and product behavior. Consider Matomo for deployment control or its optional analysis tools. Confirm current rates before choosing.
What to Watch Out For
A pageview is not interchangeable with an event or recording. Free allowances and volume tiers affect bills. A cookieless setup alone does not establish that every tracking configuration is exempt from consent requirements.
| | | | | | |
|---|---|---|---|---|---|
| Pricing | |||||
| Starting Price | $15/mo | EUR 29/mo | Price unavailable | $9/mo | Price unavailable |
| Renewal Price | Not recorded | Not recorded | -- | Not recorded | -- |
| Free Plan | Not established | Recorded | Recorded | Not established | Recorded |
| Free Trial | 30 days | 30 days | 14 days | 30 days | Not established |
| Pricing Model | pageview-tiered | cloud-vs-self-host | Usage based | tiered-by-sites | free-tier-plus-usage |
| Plans | 8 | 5 | 3 | 4 | 2 |
| | | | | | |
| Features | |||||
| | | | | | |
How We Track Prices
This comparison uses a category snapshot dated 2026-04-21. Prices and terms may have changed. Check each vendor's current offer before buying.
Each amount uses its recorded currency; no currency conversion is applied. Prices in your region may differ due to local pricing and taxes. We show the lowest recorded paid tier unless otherwise noted. Billing units and plan limits differ; confirm current terms before buying. Some products offer introductory pricing that increases on renewal - we show both where applicable.
Affiliate links may earn us a commission. Product order is not a recommendation.
Head-to-Head Comparisons
See how web analytics products stack up against each other - plans, pricing, and features side by side.
Explore Alternatives
Explore Individual Product Pricing
Deep dive into each web analytics product - full plan breakdowns, renewal prices, features, and comparison notes.
More Ways to Explore Web Analytics
Quick Pricing Summary
| Product | From | Free Plan | Pricing check |
|---|---|---|---|
| $9/mo | Not established | 2026-04-21 | |
| $15/mo | Not established | 2026-04-21 | |
| EUR 29/mo | Recorded; confirm terms | 2026-04-21 | |
| Price unavailable | Recorded; confirm terms | 2026-04-21 | |
| Price unavailable | Recorded; confirm terms | 2026-04-21 |
Web Analytics analysis on the StackScored blog
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How should I compare web analytics costs?
- Match the plan, billing unit, included usage and commitment length before comparing numbers. A starting price is not a quote for your team. Check required add-ons, taxes and any renewal rate with the vendor.
- Which web analytics products list a free plan?
- Matomo, Mixpanel, PostHog list free plans in this snapshot. Check current eligibility and feature or usage limits before signing up.
- Are these hands-on product reviews?
- These pages compare recorded pricing and features. They do not establish hands-on testing, customer satisfaction or which product is best for your business.
- How current are these prices?
- Use the dataset date shown on this page. Plans, limits and billing terms may have changed; confirm the total for your requirements on the linked vendor site.