How Much Does
RollWorks (AdRoll ABM) Cost in 2026?
RollWorks is recorded here through AdRoll ABM. Its advertising options separate media spending from broader ABM subscriptions; a no-fee setup still requires advertising spend.
Confirm current plans and terms on the vendor site.
Check the vendor pricing source. Pricing record dated 2026-04-21; current terms may differ.
Listed prices are in USD. Confirm the billing unit, commitment, and current regional terms with the vendor.
Plans & Pricing
Account-Based Retargeting (No Fee to Start)
- minimumDailySpend 5
- minimumDailyBudget 10
- scope No fee to get started + pay for media using dynamic CPM
Account-Based Advertising (Self-Service)
Annual terms not recorded in this snapshot.
- minimumDailySpend 5
- minimumDailyBudget 10
- estimatedMonthly $500-5,000/month typical media spend depending on audience specificity + CPM; unverified historical estimate, not a vendor quote
- scope Multi-channel digital targeting with your own data + pay-as-you-go advertising
Account-Based Marketing + Advertising (Contact Sales)
Annual terms not recorded in this snapshot.
- estimatedAnnual $30,000-150,000+/year industry estimate; unverified historical estimate, not a vendor quote
- scope End-to-end ABM with revenue team collaboration + subscription + media spend
Account-Based Marketing (Strategy + Orchestration, Contact Sales)
Annual terms not recorded in this snapshot.
- estimatedAnnual $20,000-80,000+/year industry estimate; unverified historical estimate, not a vendor quote
- scope Strategy building with buyer insights and orchestration
Managed Services (Advanced Package)
Annual terms not recorded in this snapshot.
- commitmentYears 1
- estimatedAnnual $50,000-200,000+/year industry estimate; unverified historical estimate, not a vendor quote
- scope Full platform access + free ad credits + guaranteed services with qualifying spend
From the StackScored blog
Features
Comparison notes
For an advertising-led account program, compare the media-based option with the ABM subscription packages. The snapshot records a $5 minimum daily spend and $10 minimum daily budget; these are separate terms, not amounts to add together as a monthly subscription. Ask how CPM pricing, audience selection and any platform charges affect the proposed campaign. The recorded pricing redirect leads to AdRoll. Confirm the current product scope, contract and support arrangements there. The annual package ranges are unverified estimates and do not support a claim that RollWorks is cheaper than another ABM platform.
Pros
- The recorded retargeting option charges for media rather than a setup subscription.
- Advertising and broader ABM packages are listed separately.
- Daily budget terms give buyers a starting point for a media-spend discussion.
- A managed-service option is listed for buyers seeking execution support.
- Cross-channel attribution and social ads are listed as add-ons.
Cons
- Media spend remains payable even when setup has no fee.
- Dynamic CPM means the advertising total depends on the campaign.
- Annual subscription estimates are not verified vendor quotes.
- Confirm which services and ad credits require a commitment.
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Frequently Asked Questions
- How much does RollWorks (AdRoll ABM) cost?
- RollWorks (AdRoll ABM): Price unavailable in the recorded pricing snapshot. Check each plan's billing unit, included usage and commitment length. Current vendor terms may differ.
- Does RollWorks (AdRoll ABM) list a free plan or trial?
- A free plan is recorded. A trial is recorded. Confirm availability, payment-card requirements and cancellation terms on the vendor site.
- What should I confirm before buying RollWorks (AdRoll ABM)?
- Confirm the total for your required seats or usage, the billing commitment, any setup or add-on charges, renewal terms and cancellation rules. Missing prices or future rates are unknown, not zero or a guarantee of stable pricing.