RollWorks (AdRoll ABM) Alternatives

6sense

Free plan Free trial

9.3 /10

6sense is the ABM category leader with uniquely generous free tier for an enterprise-grade platform. Free: 50 data credits/month + Company & People Search + Sales Alerts + List Builder + Chrome Extension. Three paid package combinations (all custom-quote): Sales Intelligence + Data Credits (Chrome Extension + AI Writer + Persona Map + Technographics + Web Visitor ID + 3rd Party Intent), Sales Intelligence + Predictive AI (AI scoring + Sales Copilot + insights + integrations), Full Platform combining both (comprehensive ABM with Predictive AI Model + Sales Copilot + data acquisition + buyer discovery + intelligent workflows). Industry estimates: paid tiers $30-500K+/year depending on package combination + scale.

• ABM category leader with most comprehensive AI-powered platform + multi-source intent data
• Free tier uniquely generous for enterprise-grade ABM (50 data credits + core capabilities)
• Modular paid package structure (Data / AI / Full Platform) enables tailored procurement

Full Review Visit 6sense

Demandbase

8.9 /10

Demandbase is the established ABM category leader (founded 2005, $1B+ valuation) with four modular products: ABM Platform (orchestration + engagement), Advertising Platform (programmatic B2B display + retargeting), Sales Intelligence (Engagio-acquired 2020), Data Platform (B2B data + enrichment). All pricing custom-quote — pricing page returned 403 in audit. Industry estimates: individual products $30-300K+/year, Full Go-to-Market bundle $150-500K+/year. Category-leading Salesforce integration + multi-source intent data + enterprise measurement + attribution.

• Established ABM category leader since 2005 with deepest enterprise customer base
• Category-leading programmatic B2B advertising + retargeting platform
• Deepest Salesforce integration for Salesforce-standardized enterprises

Full Review Visit Demandbase

Metadata.io

Free trial

8.3 /10

Metadata.io is the automated campaign execution + demand generation automation platform positioned at intersection of ABM + demand gen. All pricing custom-quote. Industry estimates: Growth $30,000-60,000+/year, Scale $60,000-120,000+/year, Enterprise $120,000-300,000+/year. Core capability: AI-driven multi-channel campaign automation + ABM targeting + experimentation engine + LinkedIn/Facebook/Google Ads orchestration + CRM integration (Salesforce/HubSpot/Marketo). Positioned as demand generation automation vs pure ABM orchestration.

• Automated campaign execution + AI optimization specialization (category differentiator)
• Multi-channel orchestration (LinkedIn + Facebook + Google Ads + email) in single platform
• Experimentation engine automates A/B testing beyond manual optimization

Full Review Visit Metadata.io

Terminus (acquired by DemandScience 2024)

7.5 /10

Terminus was acquired by DemandScience in 2024 — terminus.com 301 redirects to demandscience.com (verified 2026-04-20). Former Terminus operates as product line within DemandScience's broader B2B demand generation platform. Pre-acquisition industry estimates $40,000-200,000+/year for ABM platform + account-based advertising + sales intelligence + orchestration. Post-acquisition pricing integrated with DemandScience contracts. Product direction evolving during 2024-2025 integration phase. Represents major ABM category consolidation event alongside Engagio→Demandbase (2020), Triblio→Foundry (2021), Kwanzoo→Intentsify (2023).

• Integration with DemandScience demand generation platform (broader than pure ABM)
• Potential bundle pricing for existing DemandScience customers
• Pre-acquisition SMB-mid-market accessibility may be retained during integration

Full Review Visit Terminus (acquired by DemandScience 2024)