Marketing Automation Pricing Comparison 2026
5 products · dataset dated April 21, 2026 · Prices may have changed
In our April 21, 2026 pricing snapshot, HubSpot Marketing Hub had the lowest recorded USD starting rate at $15/mo. This excludes unavailable prices and other currencies; billing units and included services can differ. The snapshot includes 5 marketing automation products: Adobe Marketo Engage, Braze, Customer.io, HubSpot Marketing Hub, Salesforce Pardot / Account Engagement. Current vendor prices may differ. 1 of 5 had listed free plans.
Marketing Automation in 2026: What the Data Shows
Market Overview
These records cover lead-management automation and product-event messaging. Seat, contact, profile, message and active-user prices describe different workloads; choose a workflow before comparing subscription rates.
Key Buying Criteria
Specify the CRM, event sources, communication channels, contact database and reporting requirements. Map which contacts or objects count toward billing. Test one representative automation with the required permissions and data connections.
Comparison notes
For lead-to-sales workflows, examine the recorded HubSpot, Marketo and Account Engagement functions. For event-triggered messaging across channels, examine Customer.io and Braze. Confirm connector behavior and implementation work; an existing CRM relationship does not eliminate integration requirements.
What to Watch Out For
Several prices remain unverified. Request subscription, extra contacts, messaging, AI usage, onboarding and required licenses as separate quote lines. Ask for the commitment period and renewal terms. Security or healthcare feature labels do not establish that a particular deployment meets regulatory obligations.
| | | | | | |
|---|---|---|---|---|---|
| Pricing | |||||
| Starting Price | Price unavailable | Price unavailable | $100/mo | $15/mo | $1250/mo |
| Renewal Price | -- | -- | Not recorded | Not recorded | Not recorded |
| Free Plan | Not established | Not established | Not established | Recorded | Not established |
| Free Trial | Not established | Not established | 14 days | 14 days | 14 days |
| Pricing Model | custom-enterprise-annual-contracts | custom-enterprise-mau-based | tiered-subscription-plus-usage-overage | per-seat-starter-plus-base-plus-contacts | per-org-tiered-by-contacts |
| Plans | 5 | 3 | 4 | 4 | 6 |
| | | | | | |
| Features | |||||
| | | | | | |
How We Track Prices
This comparison uses a category snapshot dated 2026-04-21. Prices and terms may have changed. Check each vendor's current offer before buying.
Each amount uses its recorded currency; no currency conversion is applied. Prices in your region may differ due to local pricing and taxes. We show the lowest recorded paid tier unless otherwise noted. Billing units and plan limits differ; confirm current terms before buying. Some products offer introductory pricing that increases on renewal - we show both where applicable.
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Head-to-Head Comparisons
See how marketing automation products stack up against each other - plans, pricing, and features side by side.
Explore Alternatives
Explore Individual Product Pricing
Deep dive into each marketing automation product - full plan breakdowns, renewal prices, features, and comparison notes.
More Ways to Explore Marketing Automation
Quick Pricing Summary
| Product | From | Free Plan | Pricing check |
|---|---|---|---|
| $15/mo | Recorded; confirm terms | 2026-04-21 | |
| $100/mo | Not established | 2026-04-21 | |
| $1250/mo | Not established | 2026-04-21 | |
| Price unavailable | Not established | 2026-04-21 | |
| Price unavailable | Not established | 2026-04-21 |
Marketing Automation analysis on the StackScored blog
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How should I compare marketing automation costs?
- Match the plan, billing unit, included usage and commitment length before comparing numbers. A starting price is not a quote for your team. Check required add-ons, taxes and any renewal rate with the vendor.
- Which marketing automation products list a free plan?
- HubSpot Marketing Hub list free plans in this snapshot. Check current eligibility and feature or usage limits before signing up.
- Are these hands-on product reviews?
- These pages compare recorded pricing and features. They do not establish hands-on testing, customer satisfaction or which product is best for your business.
- How current are these prices?
- Use the dataset date shown on this page. Plans, limits and billing terms may have changed; confirm the total for your requirements on the linked vendor site.