How Much Does Motive (formerly KeepTruckin) Cost in 2026?

Motive (rebranded from KeepTruckin in 2022) is the commercial trucking-focused fleet management platform. For long-haul trucking + commercial motor vehicle (CMV) operations requiring ELD compliance + AI-powered safety, Motive is category alternative to Samsara with trucking-specific feature depth. The 2022 KeepTruckin → Motive rebrand reflects company expansion beyond pure trucking into broader fleet platform + financial products (spend management + fuel cards). For customers referring to 'KeepTruckin' — current brand is Motive. Continuity preserved for existing customers. Industry estimates $35-60/vehicle/month bundled cover: GPS vehicle gateway + ELD + AI Dashcam (often bundled vs add-on at competitors) + cellular data + software platform. Higher end of industry range vs Samsara ($25-50/vehicle/month) reflects AI Dashcam bundling typical at Motive. For safety-focused trucking fleets, Motive AI Dashcam integration + driver coaching workflow is category-competitive with Samsara AI Dash Cam. Trucking-focused features: FMCSA hours-of-service (HOS) compliance, IFTA fuel tax automation, DVIR (Driver Vehicle Inspection Report) digital workflows, hazmat compliance, multi-state CMV regulations, trucking-specific dispatch integration. For trucking fleets, Motive feature depth competitive with Samsara + Geotab. Motive Spend Management + Fuel Cards expansion (2023-2024) reflects broader platform strategy — adjacent financial products for trucking fleets beyond core fleet management. Fuel cards enable fuel tracking + rebates + IFTA reporting integration. For trucking fleets consolidating financial products with fleet management, Motive adjacency provides vendor consolidation opportunity. Pricing opacity + expanded product portfolio creates procurement complexity — verify specific products + pricing during demo. AI Dashcam integration: Motive AI Dashcam provides real-time detection of distracted driving + drowsiness + harsh events + driver coaching workflows. Competitive with Samsara AI Dash Cam + Lytx DriveCam + other AI dashcam alternatives. For trucking fleets, AI-powered safety directly impacts accident rates + insurance premiums. Private venture-backed company vs Samsara IPO 2021 public company status creates different stability considerations. Motive has raised significant venture capital + achieved $2.85B valuation per 2022 reports but not public. For long-term enterprise commitments, public company transparency (Samsara) may be preferred; for younger/growing company dynamics (Motive expansion into adjacent products), venture-backed may align with customer trajectory. 150+ integrations ecosystem supports major trucking + business systems. Less than Geotab Marketplace 180+ but competitive with Samsara 200+. For trucking-specific integrations (TMS systems, brokerage platforms, fuel card providers), Motive integration ecosystem comprehensive. Pricing opacity remains — Motive pricing page returned limited content in our audit. Industry estimates from customer disclosures + trucking industry review sites. Verify current rates during procurement. Where Motive wins: trucking-focused fleet management with deep CMV compliance features, AI Dashcam integration competitive with Samsara for safety-focused fleets, Spend Management + Fuel Cards expansion creates vendor consolidation opportunity for trucking fleets, 150+ integrations ecosystem for trucking industry, KeepTruckin heritage provides established trucking customer base. Where it loses: all pricing custom-quote (no transparency), industry estimates $35-60/vehicle/month at higher end of category (AI Dashcam bundling pushes pricing up), private venture-backed stability considerations vs Samsara IPO 2021 public company, KeepTruckin → Motive rebrand creates naming continuity questions, 2022 rebrand + product expansion strategy still settling vs established Samsara/Geotab platforms, less established in non-trucking fleet segments (service fleets + government + light-duty commercial).