How Much Does Lusha Cost in 2026?

Lusha has positioned as the mobile-phone-verification specialist in B2B contact data — the strategic choice for outbound calling-heavy sales organizations where mobile phone accuracy drives connect rates. Founded in Israel with global expansion, Lusha's consent-based data collection positioning + strong Chrome extension + LinkedIn prospecting workflow has built substantial mid-market customer base. For SDR/BDR teams running cold calling campaigns at scale, verified mobile phone quality is often the single biggest driver of productivity. Lusha's focus on this specific use case vs ZoomInfo/Cognism/UpLead's broader capabilities makes it competitive for targeted deployments. CAVEAT: lusha.com/pricing returned 403 in our 2026-04-20 audit (Cloudflare WAF blocking WebFetch) — specific rates marked UNVERIFIED. Industry estimates from customer disclosures + review sites: Pro tier $29-49/user/month (compared to UpLead Essentials $74/month annual — Lusha Pro likely more expensive per credit but stronger mobile quality), Premium tier $51-99/user/month, Scale enterprise tier $6,000-30,000+/year. Verify current rates at lusha.com/pricing directly. Free tier historically offers 5 emails + 5 phones per month — more restrictive than UpLead 5-credit free trial (7 days) but ongoing. For very light prospecting use cases, Lusha Free enables continuous limited access. Pro tier upgrade typically triggered within 1-2 months as SDRs exhaust free credits. Chrome extension is category-leading for LinkedIn prospecting workflow — when viewing LinkedIn profile, Lusha extension reveals verified contact data (email + mobile) with 1-click lookup. Credit consumption: 1 credit per email revealed, 1 credit per phone revealed (verify — mobile phones sometimes cost more credits than emails). This credit structure favors email-only deployments (1 credit per contact) vs email+phone (2 credits per contact) — budget accordingly. CRM integration (Salesforce + HubSpot + Pipedrive) available Pro+ — standard B2B data vendor coverage. Less deep than ZoomInfo/Cognism enterprise integrations but sufficient for mid-market. Scale tier (enterprise, custom pricing) adds API access + advanced analytics + dedicated customer success + higher credit allocations. Industry estimates $6,000-30,000+/year depending on negotiated credits + seats. Lusha's EU coverage is weaker than Cognism's Diamond Data + GDPR compliance focus. For heavy EU deployments, Cognism may outperform. For global + North America + APAC with strong mobile phone verification priority, Lusha is competitive. Consent-based data collection is Lusha's compliance positioning — consent obtained from data subjects, reducing GDPR exposure vs scraped data sources. Verify current compliance posture during procurement. Where Lusha wins: category-leading verified mobile phone number quality (specialist focus), strong Chrome extension + LinkedIn prospecting workflow integration, consent-based data collection compliance positioning, mid-market friendly pricing (Pro $29-49/user/month industry estimate), Free tier ongoing access (vs UpLead 7-day trial expiration). Where it loses: pricing page returned 403 in our audit (UNVERIFIED status), smaller database than ZoomInfo + weaker EU coverage than Cognism, less intent data + technographics + contextual signals than Cognism Pro, credit structure (email + phone separate credits) can inflate TCO for full-contact deployments, Scale tier enterprise pricing custom-quote (no transparency at upper tier).