1v1 Pricing Showdown
Lusha vs ZoomInfo
Side-by-side pricing breakdown for B2B Contact Data Platforms decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Lusha and ZoomInfo for your b2b contact data platforms stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Lusha starts at $29/mo; ZoomInfo starts at custom pricing. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| mobile phone quality focus | Category-leading verified mobile phone numbers | — |
| chrome extension linkedin strong | Category-leading LinkedIn prospecting extension | — |
| basic free tier | 5 emails + 5 phones/month typical historical limits | — |
| crm integration pro plus | Salesforce + HubSpot + Pipedrive | — |
| global coverage | Global but weaker EU coverage than Cognism | — |
| compliance consent based | Consent-based data collection positioning | — |
| team management premium plus | Premium+ tier | — |
| api access scale only | Scale enterprise tier only | — |
| cloudflare 403 in audit | lusha.com/pricing returned 403 in our audit — WAF blocking WebFetch | — |
| israel founded | Founded in Israel with global operations | — |
| category leader database size | — | 300M+ contacts + 100M+ companies — largest B2B database |
| chorus ci integration | — | Acquired 2021 — see revenue-intelligence niche |
| engage sep | — | Sales engagement platform within RevOS |
| intent data | — | Multi-source intent data (Bombora + proprietary) |
| technographics | — | Tech stack intelligence |
| advanced enrichment | — | Real-time data enrichment via API |
| abm orchestration | — | Advanced tier |
| predictive models | — | Advanced tier |
| chrome extension | — | All tiers — LinkedIn prospecting |
| crm deep integration | — | Salesforce + HubSpot + Microsoft Dynamics + SugarCRM + SAP |
| us strongest coverage | — | North America database depth |
| gdpr compliance concerns | — | Multiple EU GDPR challenges historically — verify current posture |
| data decay refresh cycles | — | Periodic refresh, less real-time verification than Cognism on-demand |
Affiliate links — you pay the same price
Dive Deeper
About the b2b contact data platforms category
B2B Contact Data Platforms in 2026 range from transparent SMB pricing (UpLead) to opaque enterprise custom-quote (ZoomInfo, Cognism). Published rates: UpLead Free Trial 7 days/5 credits, Essentials $99/month ($74 annual) for 170 credits (2,040/year), Plus $199/month ($149 annual) for 400 credits (4,800/year), Professional custom annual only. UpLead additional credits $0.60 (Essentials) / $0.50 (Plus). 40% Black Friday discount seasonal. Custom-quote only: ZoomInfo (category leader, industry estimates $15,000-150,000+/year for full RevOS including Chorus CI + Engage SEP), Cognism (Standard + Pro packages with Bombora Company Surge intent data integration, industry estimates $10,000-80,000+/year), Lusha (industry estimates $1,200-15,000+/year per user based on credit volume), RocketReach (industry estimates $600-12,000+/year). Major 2024-2025 category developments: Clearbit acquired by HubSpot 2023 (now HubSpot Breeze Intelligence integrated into HubSpot Customer Platform — see hubspot-sales-hub in sales-engagement niche for HubSpot ecosystem context). ZoomInfo consolidated CI + SEP + data via Chorus acquisition (2021) + Engage — see revenue-intelligence niche for Chorus context. Cognism's 2023-2024 Bombora Company Surge intent data integration positions Cognism as intent-data leader among pure data vendors. Apollo.io (founded 2015) bundles SEP + 300M+ contact database — see sales-engagement niche for Apollo pricing (disruptor combining data + engagement in single platform). Typical B2B contact data deployment includes: contact database access (emails + mobile phones + job titles + companies), data enrichment (append data to existing records), intent data (companies showing buying signals from third-party content consumption), technographics (tech stack intelligence), filters + search + list building, CRM integration (Salesforce + HubSpot + Pipedrive + Zoho), Chrome extension for LinkedIn prospecting. Target buyers: SDR/BDR teams (outbound prospecting + cold email lists), AE/sales teams (contact verification for inbound leads), marketing ops (ABM targeting + enrichment), RevOps (database hygiene + enrichment).
How to choose between b2b contact data platforms options
First: budget + scale? Under 200 contacts/month: UpLead Essentials $99/month (170 credits/month = $0.58/contact) or RocketReach Essentials tier (industry estimates $80-150/month). 200-500 contacts/month: UpLead Plus $199/month (400 credits = $0.50/contact). 500-2,000 contacts/month: Cognism Standard custom or Lusha Premium/Scale tiers (industry estimates $500-2,000/month). 2,000+ contacts/month: ZoomInfo RevOS or Cognism Pro or Lusha enterprise (industry estimates $15,000-150,000+/year). Second: transparent vs custom pricing? UpLead is only vendor with fully published tiered pricing + additional credit rates. Cognism + ZoomInfo + Lusha + RocketReach all require sales contact. For procurement simplicity + no-sales-contact preference: UpLead. Third: data quality + database size? ZoomInfo is category leader for database size + data quality (300M+ contacts, 100M+ companies globally). Cognism second with strong EU/UK coverage + compliant data (Diamond Data verified + GDPR compliant). Lusha third with focus on verified mobile phone numbers. UpLead fourth with verified emails + mobile dials. RocketReach fifth with email-focused database. For global coverage + data depth: ZoomInfo. For EU/GDPR + intent: Cognism. For mobile phone quality: Lusha. For SMB transparent pricing: UpLead. Fourth: intent data needs? Cognism's Bombora Company Surge integration is native (included in Pro tier) — intent data identifies companies showing buying signals from third-party content consumption. ZoomInfo intent data integrated with RevOS platform. Lusha + UpLead + RocketReach less robust intent data. For intent-driven ABM: Cognism Pro or ZoomInfo. Fifth: CRM integration depth? ZoomInfo + Cognism deepest Salesforce + HubSpot integrations. UpLead Plus tier (Plus $199/mo) includes CRM integration + bi-directional sync on Professional. Lusha Chrome extension + CRM. RocketReach Chrome + CRM basic. For deep CRM embedding: ZoomInfo or Cognism. Sixth: geographic coverage? ZoomInfo strongest in North America. Cognism strongest in EU + UK + Commonwealth (compliant European data). Lusha global but weaker EU coverage. UpLead US + global. RocketReach US-focused. For European deployments + GDPR compliance: Cognism. For US + APAC: ZoomInfo. Seventh: credit model + overage costs? UpLead transparent: $0.60/credit Essentials, $0.50/credit Plus for additional credits. Cognism + ZoomInfo + Lusha credit overages opaque (negotiated case-by-case). For predictable overage costs: UpLead. For high-volume negotiated volume discounts: ZoomInfo/Cognism.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Does Lusha or ZoomInfo offer a free plan?
- Lusha offers a free plan.
- Which is better, Lusha or ZoomInfo?
- ZoomInfo scores 9.1/10 compared to Lusha's 8.4/10 in our analysis. ZoomInfo ranks higher on features and value, but Lusha may suit specific use cases — see the feature comparison above.
- Are there other b2b contact data platforms alternatives besides Lusha and ZoomInfo?
- Yes. Our [B2B Contact Data Platforms pricing comparison](/pricing/b2b-contact-data/) page covers all major providers with daily-verified prices. You can also see the [cheapest b2b contact data platforms](/pricing/b2b-contact-data/cheapest/) for budget-focused options.