4 alternatives comparedLast verified 2026-04-21 Live pricing
Looking for an alternative to PostHog?
Whether you need better pricing, different features, or a tool that fits your workflow,
we've compared 4 verified web analytics alternatives below.
Every price is checked daily against vendor pages — no stale data, no guesswork.
Prices in USD, verified from the United States. Regional pricing may vary.
Plausible is the privacy-first Google Analytics replacement. Starter at $9/mo gets you cookieless analytics with no consent banner requirement (legal in EU without asking permission). Open-source means you can self-host for free if you prefer. For marketing analytics on small-to-mid sites, Plausible is the cleanest choice.
Legal in EU without cookie consent banners — saves $500-5k/year in compliance work
Open-source — self-host on any VPS for $5-10/mo if you want maximum cost control
Starter at $9/mo is the cheapest privacy-first analytics with 1 site
Fathom Analytics is Plausible's direct competitor with a different pricing philosophy — pay by pageview volume, not by sites. Starter at $15/mo for 100k pageviews is the cheapest privacy-first analytics per pageview. All tiers include up to 50 sites — unusual generosity. For anyone running multiple sites (blogs, micro-sites, clients), Fathom's per-pageview model is dramatically cheaper than Plausible's per-site tiers.
Up to 50 sites on every tier — dramatically cheaper than Plausible at multi-site scale
Transparent pageview-based pricing all the way to 25M — no sales cycle for mid-market
API access included on all tiers from $15 — Plausible charges $19 for this
Mixpanel is the product analytics leader — built for tracking user behavior through SaaS products, not just website pageviews. Free tier at 1M events/mo is category-leading — enough for most small-mid SaaS apps to use indefinitely. Growth tier charges $0.28 per 1,000 events after the first million — affordable at small scale, expensive at enterprise scale.
Free tier with 1M events/mo and unlimited seats is the most generous in product analytics
Funnels, retention cohorts, user flows are built for SaaS behavioral analytics — not retrofitted marketing tools
Spark AI query builder on Growth lets non-technical users ask natural language questions
Matomo is the long-standing Google Analytics alternative — more feature-rich than Plausible/Fathom, with session recording, A/B testing, and heatmaps as options. Cloud Starter at €29/mo covers 50k hits and 30 websites. On-Premise is completely free forever with unlimited everything — you just need a server. For data sovereignty requirements, Matomo self-hosted is the gold standard.
On-Premise self-hosted is completely free forever with unlimited hits/sites/team — unbeatable value for technical teams