How Much Does
Fathom Analytics Cost in 2026?
Fathom Analytics is Plausible's direct competitor with a different pricing philosophy — pay by pageview volume, not by sites. Starter at $15/mo for 100k pageviews is the cheapest privacy-first analytics per pageview. All tiers include up to 50 sites — unusual generosity. For anyone running multiple sites (blogs, micro-sites, clients), Fathom's per-pageview model is dramatically cheaper than Plausible's per-site tiers.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
100k pageviews
$12.5/mo billed annually
- pageviews 100k
- sites up to 50
- note 17% annual discount
From the StackScored blog
Features
Our Verdict
Fathom and Plausible do essentially the same thing (cookieless GDPR-compliant analytics) but price differently. Plausible charges by site count (1 site $9, 10 sites $19). Fathom charges by total pageviews across all sites (100k combined $15, 1M $60). For someone with 5 small sites each doing 20k/mo (100k total), Plausible Growth at $14/mo for 3 sites + overage is awkward; Fathom's flat $15/mo for 100k across up to 50 sites is cleaner. The sweet spot where Fathom wins: 2+ sites where total pageviews fit under a Fathom tier. Fathom also includes API access on all tiers — Plausible gates this at Business ($19). Fathom's pageview tiers scale cleanly: at 1M pageviews/mo, you pay $60. Plausible at 1M+ pageviews is 'Enterprise contact sales' — Fathom's transparent scaling is a real advantage. Both include forever data retention. Both are 100% cookieless with no banner requirement. Where Plausible wins: open-source (self-hostable free) + lower entry price if you only have 1 site with low traffic. Where Fathom wins: multi-site + higher traffic + transparent pricing all the way to 25M pageviews. For most users with 2+ sites or 100k+ pageviews, Fathom is the better value.
Pros
- Up to 50 sites on every tier — dramatically cheaper than Plausible at multi-site scale
- Transparent pageview-based pricing all the way to 25M — no sales cycle for mid-market
- API access included on all tiers from $15 — Plausible charges $19 for this
- Forever data retention — no tier forces you to delete old data
- Legal in EU without cookie consent banners — same privacy advantages as Plausible
Cons
- Not open-source — can't self-host if you need zero vendor lock-in
- $15/mo entry is $6 more than Plausible for single-site low-traffic use
- No team collaboration features — everyone shares one login
- Fewer customization options than Mixpanel/PostHog for behavioral analytics use cases
Affiliate link — you pay the same price
Compare Fathom Analytics with
Compare with Competitors
See how Fathom Analytics pricing stacks up against other web analytics products.
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Frequently Asked Questions
- How much does Fathom Analytics cost per month?
- Fathom Analytics plans start at $15/mo. They offer 8 plans total.
- Does Fathom Analytics offer a free trial?
- Yes, Fathom Analytics offers a free trial for 30 days. No credit card is typically required to start.
- Is Fathom Analytics worth the price?
- With a score of 9/10 and plans from $15/mo, Fathom Analytics delivers strong value for the price.
- What are cheaper alternatives to Fathom Analytics?
- Cheaper web analytics alternatives include Plausible Analytics ($9/mo). See all options on our [Web Analytics pricing comparison](/pricing/analytics/) page.
- Does Fathom Analytics offer discounts?
- Yes. Fathom Analytics saves you up to 17% when you choose annual billing — the 200k pageviews plan drops from $25/mo to $20.83/mo with an annual commitment.