How Much Does Tally Cost in 2026?

Tally broke the form builder pricing model. Free tier with unlimited forms AND unlimited submissions (subject to fair use) was unthinkable in 2023 — Typeform Basic was $29/mo for 100 submissions and looked generous. Tally includes payments, signatures, file uploads, and conditional logic in the free tier — features competitors charge $50-100/mo for. The fair-use language is real but we haven't seen it enforced on normal usage patterns. If you're doing 500 submissions/day from an embedded form on a popular site, you might hit guard rails. For typical usage (internal forms, event signups, lead capture on a small site), Free is genuinely free forever. Pro at $24/mo annual is the tier you pick when you care about branding — removing 'Powered by Tally' and using your own custom domain is worth paying for if the form is client-facing. Business at $74/mo annual adds data retention control and email verification — useful for regulated industries. Where Tally loses: the UX is functional but less polished than Typeform. The conversational one-question-at-a-time flow that Typeform pioneered isn't available in Tally — every form is traditional multi-field. For completion-rate-sensitive use cases (long surveys, customer onboarding), Typeform's UX wins despite the price premium. For everything else, Tally is the correct answer.