How Much Does SimplyBook.me Cost in 2026?

SimplyBook.me's differentiator is the '77 custom features' model. Rather than bundling every feature into every tier, you choose which custom features to activate from a menu: HIPAA compliance, Instagram integration, membership billing, gift cards, class scheduling, Facebook Messenger booking, intake forms, multiple locations, staff commissions, loyalty systems, and 67 more. Free tier at $0 gives 50 bookings/month + 1 custom feature + 1 provider — genuinely enough for hobbyist or side-hustle testing. Basic at $9.90/month annual ($118.80/year) expands to 100 bookings + 3 features + 5 providers — appropriate for solo service professionals. Standard at $29.90/month annual ($358.80/year) is 500 bookings + 8 features + 15 providers — small salon or clinic tier. Premium at $59.90/month annual ($718.80/year) is the 'most popular' tier with 2,000 bookings + unlimited features + 30 providers — serious multi-staff service businesses. Enterprise is custom. The 77-features model is flexible but confusing — choosing wrong features early doesn't waste money (you can swap), but it wastes evaluation time. Strong international support: multi-language booking pages, multiple currency, global payment gateways. HIPAA compliance available as add-on from Standard tier — makes SimplyBook.me viable for US medical/therapy practices. Where SimplyBook.me wins: most flexible feature customization (77 options), best international support in category, HIPAA add-on from Standard tier, Free tier genuinely usable (50 bookings/1 provider). Where it loses: 77-feature menu creates decision fatigue for first-time users, fewer integrations than Square/Acuity ecosystem partners, no beauty-industry marketplace like Booksy, pricing complexity (tier × features × bookings) makes comparison harder.