How Much Does Setmore Cost in 2026?

Setmore's freemium tier is the most generous in the appointment booking category. 4 users sharing one account, 200 appointments per month, booking page, mobile apps (iOS + Android), email reminders, team collaboration, basic integrations — all for $0. Compare to Square Appointments Free (solo only) or SimplyBook.me Free (50 bookings/month) — Setmore wins on scale. Pro at $5/user/month annual ($60/user/year) unlocks everything: SMS reminders (genuinely important — email reminders reduce no-shows, SMS reminders crush them), 2-way calendar sync (Google Calendar/Outlook bidirectional), video appointments (Zoom/Google Meet integration), branded mobile app (your logo, your name, not Setmore's), removed Setmore branding on booking page, API access, priority support. Monthly Pro at $12/user/month is 140% more expensive — Setmore aggressively prices annual vs monthly to lock in retention. Live Receptionist add-on at $99/month is a human answering service available on Free or Pro — useful for businesses that can't miss calls. Payment integrations cover the majors: Stripe, Square, PayPal. Where Setmore wins: most generous free tier in category (4 users + 200 appointments), lowest Pro per-user price ($5/user/month annual), 24/7 human support on all plans (rare at free tier), cross-platform mobile apps. Where it loses: 4-user cap on Free is tight for salons (Booksy doesn't cap staff), no industry-specific features (Booksy has hair/nail/barber-specific tools), no marketplace discovery (Booksy brings you customers), no HIPAA compliance options natively (SimplyBook.me and Acuity have add-ons).