Pricing comparison
Braze vs Customer.io
Side-by-side pricing breakdown for Marketing Automation decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Braze pricing and Customer.io pricing.
Affiliate links may earn us a commission. Both vendors remain available for comparison.
Recorded starting rates: Braze Price unavailable; Customer.io $100/mo. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| mobile first customer engagement | Platform core - push + in-app + SMS | Not recorded |
| canvas visual workflows | All plans | Not recorded |
| intelligent channel | AI-assisted channel selection recorded; evaluate against your messaging requirements | Not recorded |
| connected content | Dynamic personalization from real-time APIs | Not recorded |
| email marketing | Included but not primary focus | Not recorded |
| push notifications | iOS + Android + web push native | All plans |
| in app messages | Modal + full-screen + banner formats | All plans |
| sms whatsapp | Two-way messaging + automation | Not recorded |
| content cards | In-app persistent messages | Not recorded |
| webhooks | All plans | All plans |
| liquid templating | Personalization via Liquid | Not recorded |
| predictive ai sage ai | Braze Sage AI for content generation and optimization | Not recorded |
| customers | Confirm current vendor case studies if customer references are required; no performance conclusion inferred | Not recorded |
| pricing model | MAU + messages - scales with engagement volume | Not recorded |
| visual workflow builder | Not recorded | All plans |
| ai agent | Not recorded | All plans - Agent with core execution skills |
| llm actions | Not recorded | All plans - 100K credit sample in Essentials |
| api first design | Not recorded | All plans |
| object types | Not recorded | 2 Essentials / 10 Premium / Custom Enterprise |
| emails per month | Not recorded | 1M included Essentials / Custom Premium+ |
| daily routines | Not recorded | Premium+ |
| hipaa compliance | Not recorded | Not assessed by StackScored; verify scope, vendor terms, and your obligations. |
| custom skills agent | Not recorded | Premium+ |
| audit logging | Not recorded | Enterprise |
| data governance | Not recorded | Enterprise |
| dedicated csm | Not recorded | Enterprise |
| sms | Not recorded | All plans |
| transactional api | Not recorded | All plans |
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Dive Deeper
About the marketing automation category
These records cover lead-management automation and product-event messaging. Seat, contact, profile, message and active-user prices describe different workloads; choose a workflow before comparing subscription rates.
How to choose between marketing automation options
Specify the CRM, event sources, communication channels, contact database and reporting requirements. Map which contacts or objects count toward billing. Test one representative automation with the required permissions and data connections.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do Braze and Customer.io prices compare?
- Braze: Price unavailable. Customer.io: $100/mo. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Braze or Customer.io?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.