Pricing comparison
HubSpot Marketing Hub vs Salesforce Pardot / Account Engagement
Side-by-side pricing breakdown for Marketing Automation decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: HubSpot Marketing Hub pricing and Salesforce Pardot / Account Engagement pricing.
Affiliate links may earn us a commission. Both vendors remain available for comparison.
Recorded starting rates: HubSpot Marketing Hub $15/mo; Salesforce Pardot / Account Engagement $1250/mo. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| marketing contacts model | Pay only for contacts you actively market to, not total CRM contacts | Not recorded |
| marketing automation | Professional+ | Not recorded |
| lead scoring | Professional+ (predictive Enterprise) | Not recorded |
| ab testing | Professional+ | Plus+ |
| attribution reporting | Professional+ (multi-touch Enterprise) | Not recorded |
| abm tools | Enterprise | Not recorded |
| hubspot crm free | Free CRM included (Sales Hub integration) | Not recorded |
| email sends | Varies by tier | Not recorded |
| landing pages | Unlimited Starter+ | Not recorded |
| forms | Unlimited all plans | Not recorded |
| ads management | Free+ | Not recorded |
| breeze ai | Breeze AI features recorded; availability and usage limits vary by tier | Not recorded |
| custom event triggers | Enterprise | Not recorded |
| partitioning | Enterprise | Not recorded |
| 14 day trial | Professional tier | Not recorded |
| native salesforce integration | Not recorded | All plans - built on Salesforce Lightning |
| email marketing | Not recorded | All plans |
| tracked assets | Not recorded | All plans |
| engagement history | Not recorded | All plans |
| engagement studio | Not recorded | Plus+ - visual automation builder |
| nurture drip programs | Not recorded | Plus+ |
| einstein lead scoring | Not recorded | Advanced+ |
| einstein behavior scoring | Not recorded | Advanced+ |
| custom roles | Not recorded | Advanced+ |
| salesforce cms | Not recorded | Premium |
| multi touch attribution | Not recorded | Premium |
| b2b marketing analytics | Not recorded | Premium |
| per org pricing | Not recorded | Pricing is per org, not per user - contact limit is the scaling metric |
| requires salesforce sales cloud | Not recorded | Confirm required Salesforce licenses and integration prerequisites |
We may earn a commission through affiliate links.
Dive Deeper
HubSpot Marketing Hub
Salesforce Pardot / Account Engagement
About the marketing automation category
These records cover lead-management automation and product-event messaging. Seat, contact, profile, message and active-user prices describe different workloads; choose a workflow before comparing subscription rates.
How to choose between marketing automation options
Specify the CRM, event sources, communication channels, contact database and reporting requirements. Map which contacts or objects count toward billing. Test one representative automation with the required permissions and data connections.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do HubSpot Marketing Hub and Salesforce Pardot / Account Engagement prices compare?
- HubSpot Marketing Hub: $15/mo. Salesforce Pardot / Account Engagement: $1250/mo. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, HubSpot Marketing Hub or Salesforce Pardot / Account Engagement?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.