Pricing comparison
HubSpot Marketing Hub vs Adobe Marketo Engage
Side-by-side pricing breakdown for Marketing Automation decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: HubSpot Marketing Hub pricing and Adobe Marketo Engage pricing.
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Recorded starting rates: HubSpot Marketing Hub $15/mo; Adobe Marketo Engage Price unavailable. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| marketing contacts model | Pay only for contacts you actively market to, not total CRM contacts | Not recorded |
| marketing automation | Professional+ | All plans |
| lead scoring | Professional+ (predictive Enterprise) | Select+ |
| ab testing | Professional+ | Not recorded |
| attribution reporting | Professional+ (multi-touch Enterprise) | Not recorded |
| abm tools | Enterprise | Not recorded |
| hubspot crm free | Free CRM included (Sales Hub integration) | Not recorded |
| email sends | Varies by tier | Not recorded |
| landing pages | Unlimited Starter+ | All plans |
| forms | Unlimited all plans | All plans |
| ads management | Free+ | Not recorded |
| breeze ai | Breeze AI features recorded; availability and usage limits vary by tier | Not recorded |
| custom event triggers | Enterprise | Not recorded |
| partitioning | Enterprise | Not recorded |
| 14 day trial | Professional tier | Not recorded |
| email campaigns | Not recorded | All plans |
| lead management | Not recorded | All plans |
| lead nurturing | Not recorded | Select+ |
| abm account based marketing | Not recorded | Prime+ |
| predictive content | Not recorded | Prime+ |
| advanced attribution | Not recorded | Prime+ |
| ai powered personalization | Not recorded | Ultimate |
| predictive audiences | Not recorded | Ultimate |
| multi brand support | Not recorded | Ultimate |
| crm integrations | Not recorded | Salesforce + Microsoft Dynamics + SAP + Oracle |
| adobe experience cloud | Not recorded | Native integration with Adobe Analytics, Target, Campaign |
| requires dedicated admin | Not recorded | Scope administration responsibilities and training requirements; no salary estimate established |
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Dive Deeper
HubSpot Marketing Hub
Adobe Marketo Engage
About the marketing automation category
These records cover lead-management automation and product-event messaging. Seat, contact, profile, message and active-user prices describe different workloads; choose a workflow before comparing subscription rates.
How to choose between marketing automation options
Specify the CRM, event sources, communication channels, contact database and reporting requirements. Map which contacts or objects count toward billing. Test one representative automation with the required permissions and data connections.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do HubSpot Marketing Hub and Adobe Marketo Engage prices compare?
- HubSpot Marketing Hub: $15/mo. Adobe Marketo Engage: Price unavailable. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, HubSpot Marketing Hub or Adobe Marketo Engage?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.