Braze Alternatives

HubSpot Marketing Hub

Free plan Free trial

9.3 /10

HubSpot Marketing Hub is the SMB-to-mid-market B2B marketing automation leader. Free tier with 2,000 emails/month (HubSpot branded). Starter at $15/seat/month (new 2024+ per-seat pricing) includes 1,000 marketing contacts. Professional at $800/month includes 3 seats + 2,000 marketing contacts + $3,000 onboarding. Enterprise at $3,600/month includes 5 seats + 10,000 marketing contacts + $6,000 onboarding.

• Marketing contacts pricing fairest in category — pay only for contacts you actively market to
• All-in-one platform reduces integration cost — Marketing + Sales + Service + Content Hubs
• Free CRM included — Sales Hub integrates without additional license

Full Review Visit HubSpot Marketing Hub

Customer.io

Free trial

9.1 /10

Customer.io is the developer-friendly marketing automation platform. Essentials at $100/month covers 5,000 profiles + 1M emails/month + 2 object types. Premium from $1,000/month (annual) adds daily routines + HIPAA + elevated AI Agent limits. Enterprise custom. API-first design fits engineering-led marketing ops. Profile = users + objects (not just users).

• API-first design fits engineering-led marketing ops — developers can build real workflows
• Transparent published pricing — $100/month Essentials vs hidden HubSpot onboarding fees + Marketo custom quotes
• Multi-channel native — email + push + SMS + in-app + webhooks not bolted-on add-ons

Full Review Visit Customer.io

Adobe Marketo Engage

8.7 /10

Adobe Marketo Engage is the enterprise B2B marketing automation incumbent. No public pricing. Industry estimates: Growth $1,200-1,500/month (10k contacts), Select $3,000/month (25k), Prime $4,000-6,000/month (50k), Ultimate $8,000+/month (100k+ contacts). Implementation fees $15,000-50,000 one-time + 6-9 month implementation + dedicated Marketo Admin salary $80-150k/year.

• Deepest feature set for sophisticated B2B lead management + ABM + attribution
• Native Adobe Experience Cloud integration creates end-to-end marketing stack
• Industry-leading ABM tools enable enterprise sales + marketing alignment

Full Review Visit Adobe Marketo Engage

Salesforce Pardot / Account Engagement

Free trial

8.5 /10

Salesforce Pardot (rebranded 'Account Engagement' in 2023) is the marketing automation platform for Salesforce Sales Cloud customers. Growth at $1,250/month (10k contacts) is the entry. Plus at $2,500/month adds engagement studio + advanced automation. Advanced at $4,000/month adds Einstein AI lead scoring. Premium at $15,000/month for 75k contacts includes Salesforce CMS + B2B Marketing Analytics.

• Native Salesforce Lightning integration eliminates integration work vs Marketo on Salesforce
• Einstein AI at Advanced tier leverages Salesforce AI/ML infrastructure for predictive scoring
• B2B Marketing Analytics at Premium tier is strongest attribution reporting in Salesforce ecosystem

Full Review Visit Salesforce Pardot / Account Engagement