1v1 Pricing Showdown
Tray.ai (formerly Tray.io) vs Zapier
Side-by-side pricing breakdown for Workflow Automation (iPaaS) decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Tray.ai (formerly Tray.io) and Zapier for your workflow automation (ipaas) stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Tray.ai (formerly Tray.io) starts at custom pricing; Zapier starts at $19.99/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| task based pricing | Each workflow step = 1 task — pay-as-you-go | — |
| workspaces | 3 Pro / 20 Team / Unlimited Enterprise | — |
| log retention | 7 days Pro+ | — |
| embedded bundle | Enterprise only — embedded partner integrations | — |
| hipaa compliance | Add-on | — |
| sso | Add-on | — |
| regional hosting | Add-on | — |
| tray advantage support | Enhanced support tier | — |
| tray advantage plus support | Premium with SLAs | — |
| launch accelerate services | Project-based professional services | — |
| partner hiring | Available for implementation support | — |
| rebranded tray io to tray ai | 2023-2024 domain shift | — |
| enterprise focus | Target market — not for SMB | — |
| 3000 plus integrations | — | Largest in category |
| multi step zaps | — | Professional+ |
| premium apps | — | Professional+ — unlimited |
| webhooks | — | Professional+ |
| ai fields | — | Professional+ |
| zapier copilot | — | Free + all paid plans |
| shared zaps | — | Team+ |
| saml sso | — | Team+ |
| premier support | — | Team+ |
| vpc peering | — | Enterprise only |
| technical account manager | — | Enterprise only |
| agents | — | Free 400/mo / Pro $33.33/mo 1,500/mo |
| chatbots | — | Free to Advanced $66.67/mo (20 chatbots) |
| tables forms | — | Included all plans |
| task tiers scalable | — | 100 to 2M monthly tasks |
Affiliate links — you pay the same price
Dive Deeper
Tray.ai (formerly Tray.io)
About the workflow automation (ipaas) category
Workflow automation / iPaaS tooling in 2026 has three pricing philosophies. 'Per-task volume' (Zapier $19.99-custom/month): pay for task executions (each step in a workflow counts as a task), simplest mental model, category-dominant for SMB. 'Per-operation credit' (Make €9-29/month, ~$10-32 USD): more economical than Zapier per-task for workflows with many steps, distinguishes 'Core' (API access) from 'Pro' (priority) from 'Teams' (shared). 'Per-execution workflow' (n8n €20-667/month, ~$22-730 USD): unique — charges only when workflows complete end-to-end regardless of steps, most economical for complex multi-step workflows. 'Enterprise iPaaS' (Workato $10K-200K+/year, Tray.ai custom): enterprise integration platforms with dedicated workspaces, advanced governance, embedded partner integrations. Zapier dominates SMB (3,000+ integrations, 30M+ users). Make (formerly Integromat, rebranded 2021) is category challenger with aggressive pricing. n8n is the open-source fair-code-licensed alternative — can self-host Community edition free forever. Workato is enterprise-first with predictable pricing commitment. Tray.ai (rebranded from tray.io in 2023-2024) targets enterprise integration + embedded partner workflows. The 2024-2026 shift: AI-powered workflow building (Zapier Copilot, Make AI assistant, n8n AI Workflow Builder), AI agents (Zapier Agents $0-33/month) replacing simple automations, and natural-language workflow generation. Integration breadth still matters: Zapier 3,000+ apps, Make 3,000+ apps, n8n 1,100+ nodes + community.
How to choose between workflow automation (ipaas) options
First: SMB or enterprise? SMB (1-10 person team, moderate workflow complexity): Zapier Free (100 tasks/mo) or Professional $19.99/month annual for multi-step Zaps. Make Free (1,000 credits/mo) or Core $9/month for more economical multi-step. n8n Community (self-hosted free) for technical teams. Mid-market (10-100 person team): Zapier Team $69/month annual + 25 users, Make Teams $29/month + team management, n8n Pro €50/month (~$55 USD). Enterprise: Workato $10K-200K+/year, Tray.ai custom (typical $2,500-20,000+/month), Zapier Enterprise custom, Make Enterprise custom, n8n Business €667/month (~$730 USD) or Enterprise custom. Second: task vs operation vs execution pricing? Zapier's per-task model: each step = 1 task. A 5-step Zap running 100 times/month = 500 tasks. On Free (100 tasks), hits limit after 20 runs. Make's per-operation model: 1 operation per module. 5-step scenario running 100 times = 500 operations on 10,000 credits — covers 2,000 runs. n8n's per-execution: only charges when workflow completes, regardless of steps. 5-step workflow running 100 times = 100 executions. For multi-step heavy workflows, n8n is 2-10x cheaper than Zapier. Third: open-source optionality? n8n Community (fair-code license) is self-hostable and genuinely free forever. 184,000+ GitHub stars. Critical escape hatch vs Zapier/Make/Workato proprietary platforms. Fourth: AI workflow building? Zapier Copilot + Agents (up to $33/month Pro) for Zapier-native AI. Make AI assistant. n8n AI Workflow Builder (50-150 credits depending on tier) generates workflows from natural language descriptions. Fifth: enterprise embedded integrations? Tray.ai Enterprise 'Embedded Bundle' specifically targets SaaS companies embedding Tray-powered integrations in their products. Workato also has embedded program. Sixth: multi-step workflow complexity? Simple (1-2 steps): Zapier Free sufficient. Medium (3-10 steps): Make Pro ($16/month) or n8n Starter. Complex (10+ steps with branching, loops, error handling): n8n Pro or Business is dramatically cheaper than Zapier for same workflow volume.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Does Tray.ai (formerly Tray.io) or Zapier offer a free plan?
- Zapier offers a free plan.
- Which is better, Tray.ai (formerly Tray.io) or Zapier?
- Zapier scores 9.3/10 compared to Tray.ai (formerly Tray.io)'s 8.3/10 in our analysis. Zapier ranks higher on features and value, but Tray.ai (formerly Tray.io) may suit specific use cases — see the feature comparison above.
- Are there other workflow automation (ipaas) alternatives besides Tray.ai (formerly Tray.io) and Zapier?
- Yes. Our [Workflow Automation (iPaaS) pricing comparison](/pricing/workflow-automation/) page covers all major providers with daily-verified prices. You can also see the [cheapest workflow automation (ipaas)](/pricing/workflow-automation/cheapest/) for budget-focused options.