1v1 Pricing Showdown
Braze vs HubSpot Marketing Hub
Side-by-side pricing breakdown for Marketing Automation decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Braze and HubSpot Marketing Hub for your marketing automation stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Braze starts at custom pricing; HubSpot Marketing Hub starts at $15/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| mobile first customer engagement | Platform core — push + in-app + SMS | — |
| canvas visual workflows | All plans | — |
| intelligent channel | AI selects best channel per user | — |
| connected content | Dynamic personalization from real-time APIs | — |
| email marketing | Included but not primary focus | — |
| push notifications | iOS + Android + web push native | — |
| in app messages | Modal + full-screen + banner formats | — |
| sms whatsapp | Two-way messaging + automation | — |
| content cards | In-app persistent messages | — |
| webhooks | All plans | — |
| liquid templating | Personalization via Liquid | — |
| predictive ai sage ai | Braze Sage AI for content generation and optimization | — |
| customers | Microsoft + Etsy + HBO Max + Grubhub + McDonald's use Braze | — |
| pricing model | MAU + messages — scales with engagement volume | — |
| marketing contacts model | — | Pay only for contacts you actively market to, not total CRM contacts |
| marketing automation | — | Professional+ |
| lead scoring | — | Professional+ (predictive Enterprise) |
| ab testing | — | Professional+ |
| attribution reporting | — | Professional+ (multi-touch Enterprise) |
| abm tools | — | Enterprise |
| hubspot crm free | — | Free CRM included (Sales Hub integration) |
| email sends | — | Varies by tier |
| landing pages | — | Unlimited Starter+ |
| forms | — | Unlimited all plans |
| ads management | — | Free+ |
| breeze ai | — | Newer HubSpot AI — varies by tier |
| custom event triggers | — | Enterprise |
| partitioning | — | Enterprise |
| 14 day trial | — | Professional tier |
Affiliate links — you pay the same price
Dive Deeper
HubSpot Marketing Hub
About the marketing automation category
B2B marketing automation in 2026 has three distinct tiers. 'SMB accessible' (HubSpot Marketing Hub Starter $15/seat/month to Professional $800/month, Customer.io Essentials $100/month): self-serve, published pricing, 5-to-100-person marketing teams. 'Enterprise B2B' (Marketo Engage $1,200-8,000+/month, Salesforce Pardot/Account Engagement $1,250-15,000/month): custom pricing with 6-12 month implementations, 100+ person marketing orgs with dedicated operations teams. 'Product-led engagement' (Braze $50k-500k+/year, Customer.io Premium $1,000/month+): mobile-first consumer brands (gaming, retail, fintech) running push notifications + SMS + in-app + email orchestration based on product events. Distinct from email-marketing (Mailchimp, ConvertKit, ActiveCampaign — covered separately) which focuses on newsletter + drip sequences. Marketing automation emphasizes lead scoring + attribution + CRM integration + account-based marketing (ABM) for B2B sales funnels. HubSpot dominates SMB/mid-market B2B (growing fastest). Marketo remains enterprise incumbent. Pardot (Salesforce) is the default when you already use Salesforce Sales Cloud. Braze dominates consumer mobile engagement. Customer.io is the developer-friendly middle ground.
How to choose between marketing automation options
First: B2B or B2C? B2B lead generation with sales hand-off: HubSpot Marketing Hub (SMB/mid-market) or Marketo/Pardot (enterprise). B2C product engagement (mobile app, SaaS onboarding, e-commerce): Braze or Customer.io. Second: what's your team size and sophistication? Marketing team 1-5 people: HubSpot Marketing Hub Starter at $15/seat/month or Customer.io Essentials at $100/month. Marketing team 5-20: HubSpot Professional at $800/month or Customer.io Premium. Marketing ops team 20+ with dedicated automation architects: Marketo Engage or Pardot. Third: CRM integration depth? Salesforce Sales Cloud primary: Pardot is natively built on Salesforce Lightning, one codebase. HubSpot Sales Hub primary: Marketing Hub natively integrates. Other CRMs (Dynamics, Pipedrive): HubSpot via integrations or Marketo standalone. Fourth: budget range? Under $500/month: HubSpot Starter + Customer.io only. $500-2,000/month: HubSpot Professional or Pardot Growth. $2,000-10,000/month: Marketo Select/Prime or Pardot Plus/Advanced. $10,000+/month: Marketo Ultimate, Pardot Premium, Braze, or HubSpot Enterprise. Fifth: contacts database size? HubSpot charges by 'marketing contacts' (contacts you actively market to, not total CRM contacts) — this is the key pricing lever. Marketo/Pardot use total contacts. Braze uses monthly active users (MAU). Customer.io uses 'profiles' (users + objects). Sixth: regulatory compliance (HIPAA, HITRUST, FedRAMP)? Customer.io Premium has HIPAA; HubSpot Enterprise has HIPAA; Marketo and Pardot Enterprise tiers have HIPAA with BAAs.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Does Braze or HubSpot Marketing Hub offer a free plan?
- HubSpot Marketing Hub offers a free plan.
- Which is better, Braze or HubSpot Marketing Hub?
- HubSpot Marketing Hub scores 9.3/10 compared to Braze's 8.8/10 in our analysis. HubSpot Marketing Hub ranks higher on features and value, but Braze may suit specific use cases — see the feature comparison above.
- Are there other marketing automation alternatives besides Braze and HubSpot Marketing Hub?
- Yes. Our [Marketing Automation pricing comparison](/pricing/marketing-automation/) page covers all major providers with daily-verified prices. You can also see the [cheapest marketing automation](/pricing/marketing-automation/cheapest/) for budget-focused options.