Pricing comparison
Braze vs HubSpot Marketing Hub
Side-by-side pricing breakdown for Marketing Automation decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Braze pricing and HubSpot Marketing Hub pricing.
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Recorded starting rates: Braze Price unavailable; HubSpot Marketing Hub $15/mo. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| mobile first customer engagement | Platform core - push + in-app + SMS | Not recorded |
| canvas visual workflows | All plans | Not recorded |
| intelligent channel | AI-assisted channel selection recorded; evaluate against your messaging requirements | Not recorded |
| connected content | Dynamic personalization from real-time APIs | Not recorded |
| email marketing | Included but not primary focus | Not recorded |
| push notifications | iOS + Android + web push native | Not recorded |
| in app messages | Modal + full-screen + banner formats | Not recorded |
| sms whatsapp | Two-way messaging + automation | Not recorded |
| content cards | In-app persistent messages | Not recorded |
| webhooks | All plans | Not recorded |
| liquid templating | Personalization via Liquid | Not recorded |
| predictive ai sage ai | Braze Sage AI for content generation and optimization | Not recorded |
| customers | Confirm current vendor case studies if customer references are required; no performance conclusion inferred | Not recorded |
| pricing model | MAU + messages - scales with engagement volume | Not recorded |
| marketing contacts model | Not recorded | Pay only for contacts you actively market to, not total CRM contacts |
| marketing automation | Not recorded | Professional+ |
| lead scoring | Not recorded | Professional+ (predictive Enterprise) |
| ab testing | Not recorded | Professional+ |
| attribution reporting | Not recorded | Professional+ (multi-touch Enterprise) |
| abm tools | Not recorded | Enterprise |
| hubspot crm free | Not recorded | Free CRM included (Sales Hub integration) |
| email sends | Not recorded | Varies by tier |
| landing pages | Not recorded | Unlimited Starter+ |
| forms | Not recorded | Unlimited all plans |
| ads management | Not recorded | Free+ |
| breeze ai | Not recorded | Breeze AI features recorded; availability and usage limits vary by tier |
| custom event triggers | Not recorded | Enterprise |
| partitioning | Not recorded | Enterprise |
| 14 day trial | Not recorded | Professional tier |
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Dive Deeper
HubSpot Marketing Hub
About the marketing automation category
These records cover lead-management automation and product-event messaging. Seat, contact, profile, message and active-user prices describe different workloads; choose a workflow before comparing subscription rates.
How to choose between marketing automation options
Specify the CRM, event sources, communication channels, contact database and reporting requirements. Map which contacts or objects count toward billing. Test one representative automation with the required permissions and data connections.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do Braze and HubSpot Marketing Hub prices compare?
- Braze: Price unavailable. HubSpot Marketing Hub: $15/mo. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Braze or HubSpot Marketing Hub?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.