Pricing comparison
Customer.io vs Adobe Marketo Engage
Side-by-side pricing breakdown for Marketing Automation decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Customer.io pricing and Adobe Marketo Engage pricing.
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Recorded starting rates: Customer.io $100/mo; Adobe Marketo Engage Price unavailable. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| visual workflow builder | All plans | Not recorded |
| ai agent | All plans - Agent with core execution skills | Not recorded |
| llm actions | All plans - 100K credit sample in Essentials | Not recorded |
| api first design | All plans | Not recorded |
| object types | 2 Essentials / 10 Premium / Custom Enterprise | Not recorded |
| emails per month | 1M included Essentials / Custom Premium+ | Not recorded |
| daily routines | Premium+ | Not recorded |
| hipaa compliance | Not assessed by StackScored; verify scope, vendor terms, and your obligations. | Not recorded |
| custom skills agent | Premium+ | Not recorded |
| audit logging | Enterprise | Not recorded |
| data governance | Enterprise | Not recorded |
| dedicated csm | Enterprise | Not recorded |
| push notifications | All plans | Not recorded |
| sms | All plans | Not recorded |
| in app messages | All plans | Not recorded |
| webhooks | All plans | Not recorded |
| transactional api | All plans | Not recorded |
| marketing automation | Not recorded | All plans |
| email campaigns | Not recorded | All plans |
| landing pages | Not recorded | All plans |
| forms | Not recorded | All plans |
| lead management | Not recorded | All plans |
| lead scoring | Not recorded | Select+ |
| lead nurturing | Not recorded | Select+ |
| abm account based marketing | Not recorded | Prime+ |
| predictive content | Not recorded | Prime+ |
| advanced attribution | Not recorded | Prime+ |
| ai powered personalization | Not recorded | Ultimate |
| predictive audiences | Not recorded | Ultimate |
| multi brand support | Not recorded | Ultimate |
| crm integrations | Not recorded | Salesforce + Microsoft Dynamics + SAP + Oracle |
| adobe experience cloud | Not recorded | Native integration with Adobe Analytics, Target, Campaign |
| requires dedicated admin | Not recorded | Scope administration responsibilities and training requirements; no salary estimate established |
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Dive Deeper
Customer.io
Adobe Marketo Engage
About the marketing automation category
These records cover lead-management automation and product-event messaging. Seat, contact, profile, message and active-user prices describe different workloads; choose a workflow before comparing subscription rates.
How to choose between marketing automation options
Specify the CRM, event sources, communication channels, contact database and reporting requirements. Map which contacts or objects count toward billing. Test one representative automation with the required permissions and data connections.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do Customer.io and Adobe Marketo Engage prices compare?
- Customer.io: $100/mo. Adobe Marketo Engage: Price unavailable. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Customer.io or Adobe Marketo Engage?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.