How Much Does Wicked Reports Cost in 2026?

Wicked Reports differentiates on LTV attribution methodology — treating customer lifetime value as the KPI rather than first-order revenue. For subscription businesses, high-LTV DTC products, or any brand where the third-order and beyond revenue matters more than the first click, Wicked's cohort-based attribution provides insights competitors miss. The FunnelVision product visualizes customer journeys across touchpoints with lifetime lookback/lookforward, useful for complex multi-touch conversion paths. The Measure tier at $499/mo is the entry point for any brand under $2.5M annual revenue — covers the core attribution + LTV use case. Scale at $699 adds API access and international support. Maximize at $999 is where it gets interesting: 5 Forces AI (automated optimization recommendations) + Advanced Signal (Meta CAPI integration for server-side conversion reporting) bundled at $999 vs $499+$199+$199 = $897 on Measure — only marginal savings, so choose based on feature needs. Enterprise at $4,999+/mo for $50M+ brands adds dedicated infrastructure. Where it wins: LTV-first attribution methodology differentiated, cohort analysis depth, FunnelVision customer journey visualization, generous lifetime lookback, SMB-friendly pricing vs Northbeam. Where it loses: smaller ecosystem vs Triple Whale, Shopify integration less deep, no 1-to-1 analyst like Hyros, Meta CAPI gated high ($199 add-on on lower tiers).