How Much Does Northbeam Cost in 2026?

Northbeam's differentiation is data engineering rigor: 'Clicks + Deterministic Views' attribution combines direct click attribution with view-through deterministically tied to pixel fires (vs probabilistic modeling), producing more defensible attribution numbers than platforms relying on statistical inference alone. The Northbeam Apex module continuously optimizes ad algorithms using first-party data, closing the loop between attribution insights and media buying actions. The $1,500/mo Starter minimum rules out small DTC brands — Northbeam targets the segment where attribution infrastructure matters enough to justify professional tooling ($50K+/mo ad spend minimum for economics to work). Professional (quote-only, typical $3-5K/mo) serves brands spending $250K+/mo across paid channels with predictable flat-rate annual billing. Enterprise ($5K-$15K+/mo) handles $500K+/mo spenders with any-platform direct integration (non-Shopify ecommerce, subscription billing integrations, etc.). Where Northbeam wins: most rigorous attribution methodology in mid-market category, Apex algorithmic optimization is genuinely differentiated, flat-rate predictable billing on Pro+, multi-platform support beyond just Shopify. Where it loses: $1,500/mo minimum excludes SMB DTC, quote-only above Starter prevents comparison shopping, requires demo to evaluate, less AI-assistant polish than Triple Whale's Moby.