1v1 Pricing Showdown
Hyros vs Wicked Reports
Side-by-side pricing breakdown for Marketing Attribution & MTA Platforms decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Hyros and Wicked Reports for your marketing attribution & mta platforms stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Hyros starts at custom pricing; Wicked Reports starts at $499/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| ai tracking | First-party server-side pixel — all tiers | — |
| 1 to 1 analyst | Dedicated rep + custom setup — ALL tiers | — |
| stack agnostic | Works with Shopify, Clickfunnels, WordPress, custom landers, any stack | — |
| direct response focus | Purpose-built for paid-traffic optimization | — |
| call tracking | Integrated | — |
| ltv optimization | Long-session attribution for high-LTV products | — |
| feature access | All features included all tiers — no paywalls | — |
| pricing tiers | Scale with tracked monthly revenue | — |
| demo required | Must book demo call to sign up | — |
| scale guarantee | If your ads don't scale you don't pay | — |
| ltv attribution | — | Core differentiator — cohort + LTV focus |
| funnelvision | — | Customer journey visualization all plans |
| cohort reports | — | All plans |
| lookback lookforward | — | Lifetime horizon — all plans |
| meta capi | — | Advanced Signal — Maximize+ or +$199 add-on |
| 5 forces ai | — | Maximize+ or +$199 add-on |
| amazon integration | — | Maximize+ |
| api access | — | Scale+ |
| currency conversion | — | Scale+ — international support |
| sso | — | Enterprise |
| target customer | — | $0-2.5M SMB ecommerce and subscription; $50M+ enterprise |
Affiliate links — you pay the same price
Dive Deeper
Wicked Reports
About the marketing attribution & mta platforms category
Marketing attribution platforms in 2026 cluster by customer size and channel focus. DTC Shopify SMB ($500K-$20M GMV): Triple Whale (Free / Starter $179-299 / Advanced $259-389 / Pro $749+/mo) dominates via deep Shopify integration + Moby AI assistant. Mid-market DTC ($5M-$50M GMV): Northbeam (Starter $1,500/mo under $1.5M annual spend; Pro/Enterprise quote for $250K+/mo spend) offers clicks + deterministic views attribution with strongest data engineering. Omnichannel mid-market+ ($5M+ ad spend): Rockerbox (quote-only, typical $2K-$10K/mo) plays unified measurement combining MTA + MMM + post-purchase surveys. Direct-response/info-product/agency: Hyros ($230/mo annual starting, tiered by tracked revenue through $1M+) specializes in paid-traffic attribution with 1-to-1 analyst. Small ecom ($0-$50M): Wicked Reports (Measure $499 / Scale $699 / Maximize $999 / Enterprise $4,999+) focuses on LTV and cohort attribution. The category exists because Meta/Google/TikTok 'self-attribution' over-counts by 30-60% (each platform claims credit for same conversion); decision-makers pay $500-$10K/mo for a neutral referee. With iOS privacy changes post-2023, server-side first-party pixel tracking (Triple Whale's Sonar, Hyros's AI Tracking, Northbeam's clicks+views) has become the primary differentiator.
How to choose between marketing attribution & mta platforms options
First: what's your ad spend AND GMV? Under $1M GMV with $10-50K/mo ad spend: Triple Whale Starter at $179-$299/mo captures 80% of the value at 1/5 the cost. $1-5M GMV with $50-$200K/mo spend: Triple Whale Advanced $259-389 or Northbeam Starter $1,500. $5-25M GMV with $250K-$500K/mo spend: Northbeam Pro quote (typically $3K-$5K/mo) or Rockerbox quote. $25M+ GMV: Rockerbox or Northbeam Enterprise ($5K-$15K+/mo). Second: Shopify or custom stack? Triple Whale is Shopify-first (best-in-class integration, many features require Shopify). Northbeam supports Shopify + custom ecommerce via direct integrations. Hyros works with any stack including Clickfunnels/WordPress/custom landers (direct-response focus). Wicked Reports is stack-agnostic. Third: attribution model preference? Clicks + deterministic views (Northbeam's methodology) is most rigorous for view-through tracking. Multi-touch first-party pixel (Triple Whale's Sonar, Hyros's AI) optimizes for Meta/Google pixel accuracy. Cohort + LTV attribution (Wicked Reports) is best for subscription/high-LTV products. MTA + MMM unified (Rockerbox) is enterprise ideal — combines person-level attribution with media mix modeling. Fourth: need AI assistant for insights? Triple Whale Moby AI is mature (Advanced tier+); ThoughtSpot Spotter (for BI-side analysis); Wicked's 5 Forces AI ($199 add-on). None replace a human analyst but Triple Whale's is closest to production-ready. Fifth: 1-to-1 analyst support? Hyros explicitly promises dedicated rep at every tier; Northbeam Pro+/Enterprise. Others offer shared CSM on higher tiers.
Building Your Business Stack?
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Frequently Asked Questions
- Which is better, Hyros or Wicked Reports?
- Hyros scores 8.4/10 compared to Wicked Reports's 8.1/10 in our analysis. Hyros ranks higher on features and value, but Wicked Reports may suit specific use cases — see the feature comparison above.
- Are there other marketing attribution & mta platforms alternatives besides Hyros and Wicked Reports?
- Yes. Our [Marketing Attribution & MTA Platforms pricing comparison](/pricing/marketing-attribution/) page covers all major providers with daily-verified prices. You can also see the [cheapest marketing attribution & mta platforms](/pricing/marketing-attribution/cheapest/) for budget-focused options.