Pricing comparison
Northbeam vs Triple Whale
Side-by-side pricing breakdown for Marketing Attribution & MTA Platforms decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Northbeam pricing and Triple Whale pricing.
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Recorded starting rates: Northbeam $1500/mo; Triple Whale $749/mo. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| attribution methodology | Clicks and deterministic views are recorded model inputs; compare the documented methodology | Not recorded |
| northbeam apex | Algorithmic optimization - all plans | Not recorded |
| creative analytics | All plans | Not recorded |
| correlation analysis | All plans | Not recorded |
| first party data | Foundation of all attribution | Not recorded |
| ecommerce platform integrations | Shopify recorded for Starter; confirm platform support for custom tiers | Not recorded |
| pricing factors | Data processing volume + service level | Not recorded |
| data volume measure | Pageviews | Not recorded |
| min ad spend | Evaluate the quoted cost against the data, reporting and staffing requirements | Not recorded |
| requires demo | Yes - quote for Pro/Enterprise only via demo | Not recorded |
| shopify integration | Not recorded | Shopify integration recorded; confirm the required checkout and reporting workflow |
| triple pixel | Not recorded | First-party pixel - all paid plans |
| moby ai | Not recorded | All plans - advanced capabilities use credit system |
| sonar send | Not recorded | Email/SMS enrichment - Starter+ |
| sonar optimize | Not recorded | Data activation - Advanced+ |
| post purchase surveys | Not recorded | Starter+ |
| mmm | Not recorded | Professional+ |
| sql editor | Not recorded | Professional+ |
| integrations | Not recorded | 60+ platform connections |
| annual savings | Not recorded | Annual billing discount was recorded; confirm the current total and eligibility |
| free tier quality | Not recorded | Recorded free tier lists 10 users and a 12-month lookback; confirm current limits |
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Dive Deeper
Triple Whale
About the marketing attribution & mta platforms category
Attribution tools assign conversion credit using different data sources, models and lookback periods. These records cover ecommerce dashboards, click and view attribution, marketing mix models, surveys and incrementality features. Their outputs are not interchangeable measures of causal impact.
How to choose between marketing attribution & mta platforms options
List the channels, checkout systems and offline conversions you need to connect. Compare conversion definitions, identity matching, lookback windows and model assumptions. Ask how consent, missing data and reporting changes affect the result. Price using the applicable GMV, tracked revenue, pageview or other contract basis.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
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PPC Management & Google Ads Optimization Tools
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Marketing Automation
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Customer Data Platforms (CDP)
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Frequently Asked Questions
- How do Northbeam and Triple Whale prices compare?
- Northbeam: $1500/mo. Triple Whale: $749/mo. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Northbeam or Triple Whale?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.