1v1 Pricing Showdown
Booksy Biz vs Square Appointments
Side-by-side pricing breakdown for Appointment Booking Software decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Booksy Biz and Square Appointments for your appointment booking software stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Booksy Biz starts at $29.99/mo; Square Appointments starts at $29/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| booksy marketplace listing | All plans — 15M+ US users search marketplace | — |
| online booking | All plans | — |
| sms reminders | All plans | — |
| integrated payments | Booksy Pay — card processing bundled | — |
| customer app | Consumer-facing iOS + Android app | — |
| staff commissions | Biz+ | — |
| inventory | Biz+ | — |
| loyalty programs | Pro+ | — |
| marketing automation | Pro+ | — |
| beauty specific features | Service packages, deposits, tips, stylist check-in/out | — |
| reviews from customers | All plans | — |
| no show protection | All plans | — |
| online booking site | — | All plans |
| appointment reminders | — | All plans |
| unlimited calendars | — | All plans |
| invoicing | — | All plans |
| square pos integration | — | All plans |
| multi staff booking | — | Plus+ |
| waitlist | — | Plus+ |
| email text marketing | — | Plus+ |
| cancellation policy no show fees | — | Plus+ |
| future bookings report | — | Premium |
| service cost tracking | — | Premium |
| resource management | — | Premium |
| 24 7 support | — | Premium |
| square marketplace listing | — | All plans |
| 30 day free trial | — | Plus and Premium |
Affiliate links — you pay the same price
Dive Deeper
Square Appointments
About the appointment booking software category
Appointment booking software in 2026 splits by target industry. 'Beauty and wellness salons' (Booksy $29.99-120+/month, Square Appointments $0-79/month): industry-specific features like service packages, tip management, stylist commission tracking. 'General service businesses' (Acuity $16-49/month annual, SimplyBook.me $0-59.90/month): flexible scheduling for coaches, consultants, therapists, tutors. 'All-in-one SMB' (Setmore $0-5/user/month annual, Square): try to serve everyone with core scheduling + payments + basic marketing. The category is differentiated from 'calendar scheduling' (Calendly, Cal.com, covered separately) — appointment booking tools emphasize paid services, staff management, commission tracking, and integrated payments; calendar schedulers emphasize meeting coordination. Square Appointments wins on payment processing integration (Square POS ecosystem). Booksy wins on beauty/wellness marketplace traffic (millions of consumers search Booksy directly for salons). Acuity is Squarespace-owned, the flexibility leader. SimplyBook.me has the widest international support (77 custom features, multi-language). Setmore is the freemium leader (4 users free, 200 appointments/month).
How to choose between appointment booking software options
First: what industry? Beauty/hair/nails: Booksy for marketplace discovery, Square Appointments for payment integration. Health/wellness/medical (HIPAA): Acuity + HIPAA add-on, SimplyBook.me with medical add-ons. Coaches/consultants/tutors: Acuity or Setmore (simpler). Multi-location franchises: Square Appointments Premium ($79/location). Second: how do you take payments? Square POS ecosystem: Square Appointments is obvious choice — inherit the card reader, inventory, payroll. Stripe/other: Acuity (Stripe/Square/PayPal), SimplyBook.me (multiple gateways), Setmore (Stripe/Square/PayPal). Third: how many staff? 1-4 staff: Setmore Free is enough for most. 5-15 staff: Acuity Growing ($27/month annual) or SimplyBook.me Standard ($29.90/month). 15-30 staff: Acuity Powerhouse ($49/month) or SimplyBook.me Premium ($59.90/month). 30+ staff or multi-location: Square Premium ($79/location) or custom enterprise. Fourth: do you need marketplace traffic? Booksy includes directory listing on booksy.com — real consumer traffic for beauty businesses (15M+ US users). Square has Square Marketplace for discovery. Acuity/SimplyBook.me/Setmore have no marketplace. Fifth: international? SimplyBook.me supports most languages + currencies; Booksy strong in EU/US/Brazil; Square US/UK/CA/AU/JP/IE/FR/ES; Acuity global but US-focused; Setmore global.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Is Booksy Biz cheaper than Square Appointments?
- Square Appointments is cheaper starting at $29/mo. Booksy Biz starts at $29.99/mo and Square Appointments at $29/mo.
- Does Booksy Biz or Square Appointments offer a free plan?
- Square Appointments offers a free plan.
- Which is better, Booksy Biz or Square Appointments?
- Square Appointments scores 8.8/10 compared to Booksy Biz's 8.5/10 in our analysis. Square Appointments ranks higher on features and value, but Booksy Biz may suit specific use cases — see the feature comparison above.
- Is Booksy Biz cheaper than Square Appointments for a team of 5?
- For a team of 5, Booksy Biz costs $29.99/mo (flat rate) and Square Appointments costs $29/mo (flat rate). Square Appointments is the cheaper option at this team size.
- Are there other appointment booking software alternatives besides Booksy Biz and Square Appointments?
- Yes. Our [Appointment Booking Software pricing comparison](/pricing/appointment-booking/) page covers all major providers with daily-verified prices. You can also see the [cheapest appointment booking software](/pricing/appointment-booking/cheapest/) for budget-focused options.