Pricing comparison
Demandbase vs RollWorks (AdRoll ABM)
Side-by-side pricing breakdown for Account-Based Marketing (ABM) Platforms decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Demandbase pricing and RollWorks (AdRoll ABM) pricing.
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Recorded starting rates: Demandbase Price unavailable; RollWorks (AdRoll ABM) Price unavailable. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| enterprise leader | ABM orchestration and account engagement capabilities | Not recorded |
| orchestration platform | Multi-channel ABM orchestration across ads + email + sales + content | Not recorded |
| programmatic advertising | Native B2B display advertising + retargeting | Not recorded |
| salesforce deepest integration | Salesforce integration listed; confirm required objects and workflow | Not recorded |
| measurement attribution | Enterprise-grade ABM measurement + attribution | Not recorded |
| engagement insights | AI-powered account engagement scoring | Not recorded |
| 1b plus valuation | Valuation and financial stability not verified in this pricing record | Not recorded |
| custom quote only | No published rates | Not recorded |
| pricing page blocked in audit | demandbase.com/pricing returned 403 in our audit | Not recorded |
| intent data multi source | Proprietary + 3rd party intent integration | Not recorded |
| nextroll parent ad tech native | Not recorded | Ad-tech-native - NextRoll parent company + AdRoll integration |
| account based retargeting | Not recorded | Account-based display retargeting |
| multi channel digital targeting | Not recorded | Cross-platform advertising + retargeting |
| revenue team collaboration | Not recorded | ABM+Advertising package - sales + marketing alignment |
| buyer insights | Not recorded | Account intelligence + scoring |
| pay as you go self service | Not recorded | Media-based self-service advertising; confirm any platform charges |
| dynamic cpm pricing | Not recorded | Media costs vary by demand + audience specificity |
| managed services 1 year commit | Not recorded | Advanced Package requires 1-year commitment with guaranteed services + free ad credits |
| cross channel attribution | Not recorded | Add-on for Self-Service Ads |
| social ads | Not recorded | Add-on for Self-Service Ads |
| rollworks pricing redirects to adroll | Not recorded | rollworks.com/pricing 301 redirects to adroll.com/pricing - parent NextRoll consolidation |
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Dive Deeper
RollWorks (AdRoll ABM)
About the account-based marketing (abm) platforms category
ABM software can cover account research, intent signals, advertising, campaign execution or several of these services. The April 2026 snapshot records a 6sense free tier, AdRoll media-based advertising and paid packages that require a quote. Most paid figures in this dataset are unverified estimates rather than published vendor rates. They cannot establish which platform costs less. The recorded Terminus and RollWorks redirects also mean buyers should confirm the current product and contracting entity.
How to choose between account-based marketing (abm) platforms options
Identify the work the platform must support: finding accounts and contacts, prioritizing accounts, running ads, coordinating sales activity or measuring campaigns. Ask vendors to price the same account list, users, data allowance and required integrations. Separate platform fees from media spend, data credits and implementation services. In a demonstration, follow one of your own target accounts through the proposed workflow and check which steps require an additional package.
Building Your Business Stack?
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Frequently Asked Questions
- How do Demandbase and RollWorks (AdRoll ABM) prices compare?
- Demandbase: Price unavailable. RollWorks (AdRoll ABM): Price unavailable. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Demandbase or RollWorks (AdRoll ABM)?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.