How Much Does Maze Cost in 2026?

Maze has become the category-leading prototype testing platform for designers, particularly those working in Figma and Adobe XD. The native integrations with Figma (Maze plugin) + Adobe XD enable one-click study creation from existing design files — no file exports, no URL uploads, no format conversions. For design teams iterating on prototypes weekly, this workflow efficiency is material. Free tier at $0 with 3 active studies + 5 participants per study + 30-min max study length is genuinely limiting — any real research hits caps quickly. Useful for evaluation and single-time tests. Starter at $75/month annual ($900/year) is the solo designer tier: 5 active studies + 15 participants per study + 1 seat. The 15 participants per study cap is the critical constraint — deep statistical significance often requires 20-30 participants, pushing solo researchers to Professional. Professional at $149/month annual ($1,788/year) is the 'unlimited everything' tier: unlimited active studies + unlimited participants + 5 seats + AI Moderator (automated follow-up questions during unmoderated tests) + Maze AI (theme synthesis across responses) + custom branding. For design teams of 2-5 running continuous research, Professional is the real production tier. Organization at $375/user/month annual ($4,500/user/year) adds per-user pricing for teams of 5+: SSO, advanced permissions, admin controls, audit logs. The per-user pricing at $375/user/month is meaningful cost jump from Professional's $149/month flat for 5 seats — 5-person team on Professional = $149/month, on Organization = $1,875/month (12x more). The Organization tier targets enterprise design orgs requiring SSO + audit logs. Enterprise is custom pricing with dedicated CSM + custom contracts + advanced compliance + panel recruitment services. Panel recruitment is pay-per-use add-on across paid plans — smaller panel than UserTesting (60+ countries) or Lyssna (690K panelists). AI Moderator + Maze AI features at Professional+ are competitive differentiators — automated follow-up questions during unmoderated tests capture nuance that static questionnaires miss. Where Maze wins: category-leading prototype testing integrations (Figma + Adobe XD native), Professional tier's 'unlimited everything' at $149/month is category-best value for active research teams, AI Moderator + Maze AI accelerate unmoderated research analysis, heatmaps on prototypes are unique. Where it loses: Free tier 5 participants/study is genuinely limiting for real research, Starter 15 participants/study cap restricts statistical significance, Organization per-user pricing ($375/user/month annual) is 12x Professional for similar features, panel recruitment smaller than UserTesting + Lyssna, pricing marked UNVERIFIED (page didn't display specific prices).