How Much Does Lyssna (formerly UsabilityHub) Cost in 2026?

Lyssna covers the broadest set of research methodologies among SMB-friendly research platforms. 5-second tests, first-click tests, prototype testing, card sorting, tree testing, surveys, and moderated interviews all supported across plans. Compare to Maze which is prototype-testing-first, or Hotjar which is session-replay-first. For design and research teams running diverse study types, Lyssna's multi-methodology support reduces tool stack complexity. Free tier at $0 with 1 study/month + 3 seats + 15 self-recruited responses is genuinely usable for evaluation and small projects — test the platform with one study per month at no cost. Starter at $83/month annual ($996/year) unlocks the killer feature: unlimited self-recruited responses. You can drive unlimited participants to your studies via your own email list, social media, or product notifications. Additional Starter features: AI follow-up questions (dynamically probe interesting responses), live website testing (test your actual production site not just prototypes), recordings (video recording of participant screens), variation sets (A/B test study variations), conditional logic (branching questions based on responses), interview co-hosts (multiple researchers on live sessions). Still 1 study/month + 5 seats. Growth at $166/month annual ($1,992/year) is the team tier: 3 studies/month (critical for multi-project teams), 15 seats, AI-generated summaries (synthesize themes across participants), custom variables, recruitment limits (prevent over-recruiting), role-based permissions, test redirects. Enterprise is custom pricing with unlimited studies + unlimited seats + unlimited self-recruited responses + custom agreements + closed spaces (isolated workspaces for multi-brand orgs) + custom branding + SSO + priority support + SOC 2 report. The panel access (pay-per-use) across all plans is strategic differentiator: 690,000+ panelists with 395+ demographic filtering options. Cost per response $3-15 depending on filter complexity. For research requiring specific demographics (e.g., 'US women 35-50 who have purchased a SaaS product in last year'), Lyssna's panel recruitment is among SMB-accessible options — UserTesting's panel is larger (60+ countries) but enterprise-only. Where Lyssna wins: broadest research methodology support in SMB-friendly pricing (5-second tests, first-click, card sort, tree test, surveys, interviews), Starter tier's unlimited self-recruited responses is generous, panel access (690K panelists, 395+ filters) pay-per-use at all tiers, AI follow-ups at Starter + AI summaries at Growth, rebrand from UsabilityHub signals modernization. Where it loses: Starter's 1 study/month cap (even with unlimited responses) limits multi-project teams, Growth's 3 studies/month still restrictive for active research teams, pricing marked UNVERIFIED for some tiers (panel pricing varies), Enterprise pricing opaque, panel response costs ($3-15) add variable spend on top of subscription.