How Much Does Ballpark Cost in 2026?

Ballpark targets the SMB video research niche with simpler pricing than enterprise platforms. UK-based company means pricing is quoted in GBP (£25/month Pro, £50/month Business) with USD conversions varying daily — currently approximately $32/$64 monthly or $25/$50 annual per user. For small design and product teams wanting video-based user testing without UserTesting's enterprise commitment or Lyssna's multi-methodology complexity, Ballpark's focused simplicity appeals. Free tier at 1 test is strictly evaluation — you can run exactly one study to test the platform. Pro at ~$25/month annual ($300/year) unlocks unlimited tests + video responses + core research methodologies. For solo designers or small teams running continuous video-based user tests on websites and prototypes, Pro is reasonable value. Business at ~$50/month annual ($600/year) adds team collaboration features + custom branding (remove Ballpark branding from participant views) + advanced analytics. Enterprise is custom pricing for SSO + dedicated support — significantly smaller enterprise focus than UserTesting, appealing to mid-market teams wanting more than Pro/Business tier features. The UK currency complication means teams should verify current GBP-to-USD exchange rate when budgeting — approximately 1.25-1.30 rate means £25 Pro ≈ $32, £50 Business ≈ $64 at time of writing. Video-based research methodology is Ballpark's focus — participants record themselves completing tasks on your product, providing both screen recording and verbal commentary. Similar to UserTesting methodology but at dramatically lower price point. The trade-off: Ballpark's participant panel is small compared to UserTesting (60+ countries) or Lyssna (690,000+). For most SMB research, self-recruiting participants via your own email list or social media is the primary approach — Ballpark's platform handles the test delivery and analysis. Where Ballpark wins: UK-based SMB-friendly pricing (Pro ~$25/month annual for unlimited tests), focused simplicity (no multi-methodology complexity), video-based user testing with verbal commentary, custom branding at Business tier ($50/month annual) is cheapest in category. Where it loses: limited participant panel (self-recruit primarily), smaller brand recognition than UserTesting/Maze/Lyssna, UK currency complicates USD budgeting, pricing marked UNVERIFIED (ballpark.com/pricing returned 404 + currency conversion), enterprise features minimal vs UserTesting Ultimate+.