1v1 Pricing Showdown
HubSpot Sales Hub vs Reply.io
Side-by-side pricing breakdown for Sales Engagement Platforms decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between HubSpot Sales Hub and Reply.io for your sales engagement platforms stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
HubSpot Sales Hub starts at $20/mo; Reply.io starts at $59/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| native hubspot ecosystem | Native integration with HubSpot CRM + Marketing Hub + Service Hub | — |
| email tracking | Free+ | — |
| meeting scheduling | Free+ | — |
| live chat | Free+ | — |
| calling | Starter+ | — |
| simple automation | Starter+ | — |
| conversation routing | Starter+ | — |
| advanced automation | Professional+ | — |
| sequences | Professional+ — email sequences at scale | — |
| playbooks | Professional+ | — |
| forecasting | Professional+ | — |
| custom reporting | Professional+ | — |
| esignature | Professional+ | — |
| predictive lead scoring | Professional+ | — |
| custom objects | Enterprise only | — |
| hierarchical teams | Enterprise only | — |
| advanced permissions | Enterprise only | — |
| conversation intelligence | Enterprise only | — |
| recurring revenue tracking | Enterprise only | — |
| pricing page not rendering | hubspot.com/pricing/sales didn't display pricing table in our audit | — |
| outbound volume focus | — | Positioned for high-volume outbound prospecting |
| multi inbox rotation | — | Core differentiator for deliverability at scale |
| multi channel sequences | — | Email + LinkedIn + calls + SMS |
| ai sdr | — | Jason AI SDR feature |
| deliverability tooling | — | Advanced deliverability monitoring + warmup |
| crm integration | — | Salesforce + HubSpot + Pipedrive + Zoho |
| agency tier | — | White-label + multi-client management |
| cloudflare 403 in audit | — | reply.io/pricing returned 403 in audit — WAF blocking WebFetch |
| strong deliverability focus | — | Category leader for high-volume outbound |
| founded 2014 | — | Outbound-focused SEP vs Outreach/Salesloft enterprise AE focus |
Affiliate links — you pay the same price
Dive Deeper
HubSpot Sales Hub
About the sales engagement platforms category
Sales Engagement Platforms (SEPs) in 2026 are dominated by opaque enterprise custom-quote pricing from category leaders Outreach + Salesloft, with transparent pricing challengers Apollo + HubSpot Sales Hub + Reply.io carving out SMB-to-mid-market share. Published rates: Apollo.io trial (50 credits + 5 mobile credits + almost all features), Apollo Free (10,000 credits/month fair-use policy), HubSpot Sales Hub (Free $0 + Starter $20/seat/month + Professional ~$100/seat/month + Enterprise ~$150/seat/month typical 2025-2026 rates), Reply.io published SMB rates. Custom-quote only: Outreach Amplify Core + Amplify Plus + Amplify Pro (all sales-quote only, per-user licensing, no platform fees), Salesloft (no published rates, add-on Account Agents + Forecast modules). Major 2024-2025 M&A + repositioning: Outreach rebranded from outreach.io to outreach.ai (redirect confirmed 2026-04-20) — signals AI-first repositioning of category leader, with 'Amplify' product line (Core/Plus/Pro) emphasizing AI agents + conversation intelligence + deal management. Groove acquired by Clari 2022 — Groove now operates as Clari Copilot within Clari's broader revenue platform. Chorus acquired by ZoomInfo 2021. Consolidation reflects SEP category maturing with acquisition by larger revenue/CRM platforms. Apollo.io (founded 2015) has emerged as disruptor combining SEP (sequences + dialer + engagement) with B2B contact database (300M+ contacts + verified emails) in unified platform — uniquely competitive vs Outreach/Salesloft which require separate contact database (ZoomInfo/Lusha/Cognism). HubSpot Sales Hub bundles SEP capability within HubSpot Customer Platform (CRM + Marketing + Service + Sales unified) — attractive for companies standardizing on HubSpot ecosystem. Typical SEP deployment includes: multi-channel sequences (email + phone + LinkedIn + SMS), AI-assisted personalization, integrated dialer + conversation recording, deal management + pipeline visibility, performance analytics + coaching, CRM integration (Salesforce + HubSpot primary). Target users: BDRs/SDRs for outbound prospecting, AEs for pipeline progression + deal management, Sales Ops for playbook governance, RevOps for forecasting + intelligence.
How to choose between sales engagement platforms options
First: company size + sales team maturity? Early-stage startup with 1-5 reps: Apollo.io (combined SEP + contact database) or HubSpot Sales Hub Starter ($20/seat/month) — both offer self-serve sign-up without sales contact friction. Mid-market 10-50 reps: Apollo.io Professional or HubSpot Sales Hub Professional or Salesloft (custom-quote). Enterprise 100+ reps: Outreach Amplify Core/Plus/Pro or Salesloft (category leaders with deepest enterprise capabilities). Second: contact database needs? Outreach + Salesloft are PURE SEP — require separate contact database (ZoomInfo ~$15K-30K/year/seat, Lusha $1-3K/year/seat, Cognism $10-25K/year/seat). Apollo bundles 300M+ contact database with SEP capability — typically $50-200/month/seat all-in vs Outreach + ZoomInfo at $250-500+/month/seat combined. For resource-constrained orgs, Apollo's bundled model is materially cheaper. Third: CRM ecosystem? Salesforce-standardized: all five integrate but Outreach + Salesloft have deepest Salesforce integrations (category leaders). HubSpot-standardized: HubSpot Sales Hub is native + most integrated. Pipedrive/Zoho: Apollo + Reply.io have broadest CRM integration coverage beyond Salesforce/HubSpot. Fourth: AI + conversation intelligence priority? Outreach Amplify Plus/Pro (Real-time Transcription + AI-Assisted Coaching + Conversation Intelligence post-call), Salesloft (native conversation intelligence + coaching), Apollo (integrated dialer + basic CI). For advanced conversation intelligence, Outreach/Salesloft lead. Gong.io is separate best-in-class conversation intelligence tool that integrates with all SEPs. Fifth: forecasting + pipeline management? Outreach Amplify Pro (Scenario Planning + Forecast Rollups + AI Projection + Forecast Trends + Multi-currency). Salesloft Forecast add-on. Clari (formerly Groove) is separate best-in-class revenue platform. For unified SEP + forecasting, Outreach Amplify Pro is category-leading. Sixth: outbound volume + deliverability? Reply.io + Apollo strong for high-volume outbound (multi-inbox rotation, deliverability tooling). Outreach + Salesloft more focused on enterprise AE workflows than high-volume BDR prospecting. HubSpot Sales Hub integrates email but less optimized for outbound-at-scale. Seventh: budget transparency? Apollo + HubSpot + Reply.io offer transparent published pricing (self-serve sign-up possible). Outreach + Salesloft custom-quote only (6-12 week sales cycles before pricing known). For procurement simplicity, Apollo/HubSpot advantaged.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Is HubSpot Sales Hub cheaper than Reply.io?
- HubSpot Sales Hub is cheaper starting at $20/mo. HubSpot Sales Hub starts at $20/mo and Reply.io at $59/mo.
- Does HubSpot Sales Hub or Reply.io offer a free plan?
- HubSpot Sales Hub and Reply.io both offer a free plan.
- Which is better, HubSpot Sales Hub or Reply.io?
- HubSpot Sales Hub scores 8.9/10 compared to Reply.io's 8.3/10 in our analysis. HubSpot Sales Hub ranks higher on features and value, but Reply.io may suit specific use cases — see the feature comparison above.
- Is HubSpot Sales Hub cheaper than Reply.io for a team of 5?
- For a team of 5, HubSpot Sales Hub costs $20/mo (flat rate) and Reply.io costs $59/mo (flat rate). HubSpot Sales Hub is the cheaper option at this team size.
- Are there other sales engagement platforms alternatives besides HubSpot Sales Hub and Reply.io?
- Yes. Our [Sales Engagement Platforms pricing comparison](/pricing/sales-engagement/) page covers all major providers with daily-verified prices. You can also see the [cheapest sales engagement platforms](/pricing/sales-engagement/cheapest/) for budget-focused options.