1v1 Pricing Showdown
Clari (with Copilot + Groove) vs Gong
Side-by-side pricing breakdown for Revenue Intelligence / Conversation Intelligence decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Clari (with Copilot + Groove) and Gong for your revenue intelligence / conversation intelligence stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Clari (with Copilot + Groove) starts at custom pricing; Gong starts at custom pricing. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| revai ai deal scoring | Core RevAI module | — |
| ai driven forecasting | Core RevAI module | — |
| workflow boosters | Core RevAI module | — |
| revdb integrations | Core RevDB module | — |
| unlimited customizations | Core RevDB module | — |
| robust capturing | Core RevDB module | — |
| copilot ci | Acquired Wingman 2022 — now Clari Copilot conversation intelligence | — |
| groove sep | Acquired Groove 2022 — now Clari Groove sales engagement | — |
| 448 percent roi claim | Vendor-commissioned metric | — |
| 30 percent first meetings increase | Vendor-commissioned metric | — |
| 15 percent faster deal cycles | Vendor-commissioned metric | — |
| 90 percent forecasting time reduction | Vendor-commissioned metric | — |
| expert support | Premier success + continuous support + revenue insights | — |
| no extra platform fees | UNLIKE Gong — no separate platform fees | — |
| category leader forecasting | Clari widely considered revenue forecasting category leader | — |
| category leading conversation intelligence | — | Widely considered CI category leader |
| per user licenses | — | Primary billing structure |
| platform fees separate | — | Platform fees based on team size — SEPARATE from per-seat costs |
| free integration | — | Integration with existing tech stacks free |
| team size buckets | — | 1-50 / 51-1000 / 1001-9999 / 10000+ pricing tiers |
| gong engage | — | Sales engagement module competing with Outreach/Salesloft |
| gong forecast | — | Forecasting module competing with Clari |
| gong smart tracker | — | Deal tracking + risk alerts |
| anywhere | — | Cross-channel capture (email + calls + meetings) |
| reveal | — | Competitive intelligence |
| customer base | — | Enterprise customer base including Salesforce, LinkedIn, Twilio, HubSpot |
| custom quote only | — | No published rates — sales cycles 4-8 weeks typical |
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Dive Deeper
Clari (with Copilot + Groove)
About the revenue intelligence / conversation intelligence category
Revenue Intelligence / Conversation Intelligence (RI/CI) platforms in 2026 are dominated by enterprise custom-quote pricing from Gong + Clari + Chorus (ZoomInfo) with transparent mid-market challenger Avoma carving out SMB share. Published rates: Avoma Startup $19/recorder-seat/month annual ($29 monthly, up to 25 seats), Avoma Organization $24/seat/month annual ($39 monthly, up to 100 seats), Avoma Enterprise $39/seat/month (minimum 10 seats). Avoma add-on modules: Conversation Intelligence $29/seat/month annual, Revenue Intelligence $29/seat/month annual, Lead Router $19/seat/month annual. Custom-quote only: Gong (per-user licenses + platform fees based on team size — 1-50/51-1000/1001-9999/10000+ buckets), Clari (RevAI + RevDB + Copilot + Groove products, 448% ROI claim, industry estimates $50-300K+/year), Chorus (now ZoomInfo Chorus post-2021 acquisition, pricing integrated with ZoomInfo bundles), Jiminny (14-day free trial but no published pricing). Major 2024-2025 category M&A + consolidation: Chorus acquired by ZoomInfo 2021 (now ZoomInfo Chorus within ZoomInfo RevOS platform), Groove acquired by Clari 2022 (now Clari Copilot + Groove sales engagement within Clari revenue platform), Wingman was rebranded as Clari Copilot 2022 (conversation intelligence within Clari). Category consolidation: Clari now offers RevAI (AI deal scoring + forecasting + workflow) + RevDB (integrations + customizations) + Copilot (conversation intelligence from Wingman) + Groove (sales engagement) as unified revenue platform. Gong remains independent with focused conversation intelligence + deal management + forecasting. Avoma challenges category leaders with transparent SMB-to-mid-market pricing + modular add-on structure. Typical RI/CI deployment includes: call/meeting recording + transcription (Salesforce/HubSpot integration), AI-powered conversation insights (sentiment + topics + competitor mentions), coaching + call scoring (custom scorecards + AI recommendations), deal management + risk alerts (at-risk deal identification), forecasting (pipeline weighting + AI projection + rollup reporting), revenue intelligence dashboards. Target buyers: Sales Ops (pipeline visibility + forecasting), Revenue Ops (unified GTM data + AI intelligence), Sales Managers (coaching + performance improvement), CROs (revenue predictability + team visibility).
How to choose between revenue intelligence / conversation intelligence options
First: team size + deployment scale? Early-stage + SMB (1-25 reps): Avoma Startup $19/seat/month annual — category-leading transparent pricing with full AI Meeting Assistant + CRM integration + recording. Mid-market (25-100 reps): Avoma Organization $24/seat/month annual or Gong/Chorus/Clari entry tier (custom-quote $100-200/seat/month estimates). Enterprise (100+ reps): Gong Enterprise or Clari Full Platform — both custom-quote with industry estimates $150-500/seat/month depending on modules + features. Second: transparent vs custom pricing? Avoma is the only vendor with fully published tiered pricing + transparent add-on modules. Gong + Clari + Chorus + Jiminny all custom-quote requiring 4-8 week sales cycles. For procurement simplicity: Avoma. For category-leader capabilities: Gong/Clari. Third: conversation intelligence depth? Gong is widely considered category-leading for conversation intelligence + coaching + call scoring accuracy. Chorus (ZoomInfo-owned) comparable depth but integrated with ZoomInfo bundle. Clari Copilot (formerly Wingman) solid mid-tier CI capability within broader revenue platform. Avoma CI add-on ($29/seat/month) competent mid-tier — sufficient for most deployments, less advanced than Gong enterprise. Jiminny mid-tier CI positioning. Fourth: revenue intelligence + forecasting needs? Clari is category leader for revenue forecasting + pipeline management + RevOps operations (448% ROI claim + 90% forecasting time reduction). Gong has forecasting module but less mature than Clari. Avoma Revenue Intelligence add-on ($29/seat/month) covers deal risk alerts + AI scoring + methodology tracking — competitive mid-tier vs Clari enterprise. For dedicated forecasting platform: Clari. For CI + basic forecasting: Gong. For transparent modular: Avoma. Fifth: bundling with other RevOps tools? Clari bundles Copilot (CI) + Groove (SEP) + RevAI (forecasting) + RevDB — unified platform reduces vendor sprawl vs Gong (CI + forecasting only) + Outreach/Salesloft (SEP separate) + ZoomInfo (data separate). For organizations standardizing on Clari RevOS, bundle economics favor Clari. Avoma's Lead Router add-on is smaller-scope but integrated with CI + RI. Gong focused purely on CI + forecasting. Chorus bundled with ZoomInfo broader platform. Sixth: modular vs monolithic? Avoma is the most modular — Startup/Organization/Enterprise base tiers + Conversation Intelligence + Revenue Intelligence + Lead Router add-ons separately priced. Organizations can start with base Meeting Assistant + add CI or RI as needs mature. 10% discount 2 add-ons + 15% discount 3 add-ons. For gradual capability adoption: Avoma. Seventh: integrations + CRM depth? Gong + Clari + Chorus have deepest Salesforce + HubSpot integrations (enterprise incumbents). Avoma + Jiminny solid CRM integration but less enterprise depth. All five integrate with dialer platforms (Outreach, Salesloft, Aircall, Dialpad, RingCentral).
Building Your Business Stack?
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Frequently Asked Questions
- Which is better, Clari (with Copilot + Groove) or Gong?
- Gong scores 9.2/10 compared to Clari (with Copilot + Groove)'s 9/10 in our analysis. Gong ranks higher on features and value, but Clari (with Copilot + Groove) may suit specific use cases — see the feature comparison above.
- Are there other revenue intelligence / conversation intelligence alternatives besides Clari (with Copilot + Groove) and Gong?
- Yes. Our [Revenue Intelligence / Conversation Intelligence pricing comparison](/pricing/revenue-intelligence/) page covers all major providers with daily-verified prices. You can also see the [cheapest revenue intelligence / conversation intelligence](/pricing/revenue-intelligence/cheapest/) for budget-focused options.