Marketing Attribution & MTA Platforms — Head-to-Head Comparisons
10 marketing attribution & mta platforms comparisons. Each page shows side-by-side pricing, plan limits, and feature differences — verified daily against vendor pages.
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How these marketing attribution & mta platforms products compare
Marketing attribution platforms in 2026 cluster by customer size and channel focus. DTC Shopify SMB ($500K-$20M GMV): Triple Whale (Free / Starter $179-299 / Advanced $259-389 / Pro $749+/mo) dominates via deep Shopify integration + Moby AI assistant. Mid-market DTC ($5M-$50M GMV): Northbeam (Starter $1,500/mo under $1.5M annual spend; Pro/Enterprise quote for $250K+/mo spend) offers clicks + deterministic views attribution with strongest data engineering. Omnichannel mid-market+ ($5M+ ad spend): Rockerbox (quote-only, typical $2K-$10K/mo) plays unified measurement combining MTA + MMM + post-purchase surveys. Direct-response/info-product/agency: Hyros ($230/mo annual starting, tiered by tracked revenue through $1M+) specializes in paid-traffic attribution with 1-to-1 analyst. Small ecom ($0-$50M): Wicked Reports (Measure $499 / Scale $699 / Maximize $999 / Enterprise $4,999+) focuses on LTV and cohort attribution. The category exists because Meta/Google/TikTok 'self-attribution' over-counts by 30-60% (each platform claims credit for same conversion); decision-makers pay $500-$10K/mo for a neutral referee. With iOS privacy changes post-2023, server-side first-party pixel tracking (Triple Whale's Sonar, Hyros's AI Tracking, Northbeam's clicks+views) has become the primary differentiator.
How to choose between marketing attribution & mta platforms options
First: what's your ad spend AND GMV? Under $1M GMV with $10-50K/mo ad spend: Triple Whale Starter at $179-$299/mo captures 80% of the value at 1/5 the cost. $1-5M GMV with $50-$200K/mo spend: Triple Whale Advanced $259-389 or Northbeam Starter $1,500. $5-25M GMV with $250K-$500K/mo spend: Northbeam Pro quote (typically $3K-$5K/mo) or Rockerbox quote. $25M+ GMV: Rockerbox or Northbeam Enterprise ($5K-$15K+/mo). Second: Shopify or custom stack? Triple Whale is Shopify-first (best-in-class integration, many features require Shopify). Northbeam supports Shopify + custom ecommerce via direct integrations. Hyros works with any stack including Clickfunnels/WordPress/custom landers (direct-response focus). Wicked Reports is stack-agnostic. Third: attribution model preference? Clicks + deterministic views (Northbeam's methodology) is most rigorous for view-through tracking. Multi-touch first-party pixel (Triple Whale's Sonar, Hyros's AI) optimizes for Meta/Google pixel accuracy. Cohort + LTV attribution (Wicked Reports) is best for subscription/high-LTV products. MTA + MMM unified (Rockerbox) is enterprise ideal — combines person-level attribution with media mix modeling. Fourth: need AI assistant for insights? Triple Whale Moby AI is mature (Advanced tier+); ThoughtSpot Spotter (for BI-side analysis); Wicked's 5 Forces AI ($199 add-on). None replace a human analyst but Triple Whale's is closest to production-ready. Fifth: 1-to-1 analyst support? Hyros explicitly promises dedicated rep at every tier; Northbeam Pro+/Enterprise. Others offer shared CSM on higher tiers.
All 10 head-to-head comparisons
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