1v1 Pricing Showdown
Keap vs Salesforce
Side-by-side pricing breakdown for CRM Software decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Keap and Salesforce for your crm software stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Keap starts at $299/mo; Salesforce starts at $25/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| contact management | Yes | Yes |
| deal pipelines | Yes | Yes |
| email tracking | Yes | Yes |
| workflow automation | Yes | Pro Suite |
| reporting | Yes | Yes |
| ai lead scoring | Yes | Pro Suite |
| mobile app | Yes | Yes |
| integrations | 250 | 3000 |
| api | Yes | Yes |
| multi currency | No | Yes |
Affiliate links — you pay the same price
Dive Deeper
About the crm software category
CRM pricing in 2026 spans from $0 (HubSpot, Zoho, Freshsales free tiers) to $299/mo (Keap's all-in-one bundle). The market has bifurcated: budget CRMs like Freshsales ($9/user/mo) and Zoho ($14/user/mo) now include workflow automation that premium players gate behind expensive tiers. HubSpot still dominates mindshare with its free plan, but its Professional tier at $90/seat/mo plus mandatory $1,500 onboarding creates sticker shock. Salesforce remains the enterprise standard at $100-350/user/mo, while Monday CRM and Pipedrive target teams that want visual simplicity over configuration depth. The biggest shift: free CRM tiers have become genuinely usable. HubSpot and Salesforce offer 2 free users each, Zoho gives 3, and Freshsales provides 3 with a built-in phone dialer.
How to choose between crm software options
Start with your team size and multiply by the per-seat price — CRM costs scale linearly and a 10-person team paying $40/user more than necessary burns $4,800/year. Then evaluate three things. First, where automation starts: Zoho Standard includes workflows at $14/user/mo, Freshsales Growth at $9/user/mo, but HubSpot locks them behind Professional at $90/seat. If automation matters, that tier gate determines your real entry price. Second, integration depth: Salesforce (3,000+), HubSpot (1,500), and Zoho (800) have robust ecosystems. Pipedrive (400), Freshsales (300), and Monday CRM (200) work for simpler stacks but may miss niche connectors. Third, adjacent needs: HubSpot bundles marketing and service hubs. Keap bundles email marketing, invoicing, and scheduling. Zoho connects to 45+ apps natively. Each bundle can eliminate $30-100/mo in separate tool subscriptions.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Is Keap cheaper than Salesforce?
- Salesforce is cheaper starting at $25/mo. Keap starts at $299/mo and Salesforce at $25/mo.
- Does Keap or Salesforce offer a free plan?
- Salesforce offers a free plan.
- Which is better, Keap or Salesforce?
- Salesforce scores 8.8/10 compared to Keap's 7.6/10 in our analysis. Salesforce ranks higher on features and value, but Keap may suit specific use cases — see the feature comparison above.
- Is Keap cheaper than Salesforce for a team of 5?
- For a team of 5, Keap costs $299/mo (flat rate) and Salesforce costs $125/mo (5 x $25). Salesforce is the cheaper option at this team size.
- Are there other crm software alternatives besides Keap and Salesforce?
- Yes. Our [CRM Software pricing comparison](/pricing/crm-software/) page covers all major providers with daily-verified prices. You can also see the [cheapest crm software](/pricing/crm-software/cheapest/) for budget-focused options.