How Much Does
Keap Cost in 2026?
Keap is the CRM for small business owners who want everything in one place and don't want to think about integrations. Contact management, email marketing, landing pages, invoicing, appointment scheduling, and sales automation — all bundled into a single $299/mo plan. It's expensive by CRM standards, but the question is whether you're comparing it to a CRM or to the 5-6 separate tools it replaces.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
From the StackScored blog
Features
Our Verdict
At $299/mo, Keap is the most expensive CRM in this comparison by a wide margin. A 2-person team pays $299/mo. The same team on HubSpot Starter pays $30/mo. On Zoho Standard, $28/mo. On Freshsales Growth, $18/mo. The price gap is absurd if you're only comparing CRM features. But Keap isn't just a CRM — it's a small business operating system. That $299/mo includes email marketing (most CRMs charge extra or require Mailchimp), landing pages (usually a separate tool like Leadpages or Unbounce), sales funnels, invoicing (normally you'd add QuickBooks or FreshBooks), appointment scheduling (instead of Calendly), and text marketing. If you're currently paying for HubSpot Starter ($15/seat) + Mailchimp Essentials ($13/mo) + Calendly Pro ($10/mo) + QuickBooks Simple Start ($30/mo) + a landing page tool ($37/mo), you're already at $105/mo before adding a second user. Keap consolidates all of that. The dedicated Customer Success Manager is a genuine differentiator at this price point — no other CRM under $500/mo gives you a named person to call. For a solo entrepreneur or small team that doesn't have a technical admin, that hand-holding has real value. The honest downside: 250 integrations is the lowest in this comparison. The single-plan structure means you can't start small and grow — it's $299/mo or nothing. And if you only need a CRM without the marketing, invoicing, and scheduling features, you're massively overpaying. Keap makes sense for service businesses (consultants, coaches, agencies) who need the full suite. For a SaaS sales team that just needs pipeline management, Pipedrive or Freshsales are 10-30x cheaper.
Pros
- All-in-one platform replaces 5-6 separate tools — CRM, email marketing, landing pages, invoicing, scheduling, and text marketing in a single subscription
- Dedicated Customer Success Manager included — no other CRM under $500/mo provides a named contact for onboarding and ongoing support
- Built-in invoicing and payment processing means you can quote, invoice, and collect payment without leaving the platform
- Sales automation with visual campaign builder is genuinely intuitive — drag-and-drop sequences that trigger based on contact behavior
- Text marketing included with 500 messages and 100 voice minutes — a channel most CRMs don't touch without add-ons
Cons
- At $299/mo, it's 10-30x more expensive than competitors if you only need CRM functionality — Freshsales Growth covers a 2-person team for $18/mo
- Single plan with no lower tier means no way to start small — you're committing to $299/mo on day one with only a 14-day trial to evaluate
- 250 integrations is the lowest count in this comparison — if your stack includes niche tools, check compatibility before committing
- No multi-currency support limits international use — HubSpot, Salesforce, and Zoho all handle it natively
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See how Keap pricing stacks up against other crm software products.
Building Your Business Stack?
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Frequently Asked Questions
- How much does Keap cost per month?
- Keap plans start at $299/mo. They offer 1 plan total.
- Does Keap offer a free trial?
- Yes, Keap offers a free trial for 14 days. No credit card is typically required to start.
- Is Keap worth the price?
- With a score of 7.6/10 and plans from $299/mo, Keap delivers strong value for the price.
- What are cheaper alternatives to Keap?
- Cheaper crm software alternatives include Freshsales ($11/mo), Monday CRM ($15/mo), HubSpot CRM ($20/mo). See all options on our [CRM Software pricing comparison](/pricing/crm-software/) page.
- Does Keap offer discounts?
- Yes. Keap saves you up to 17% when you choose annual billing — the Standard plan drops from $299/mo to $249/mo with an annual commitment.