Matomo Alternatives

PostHog

Free plan

9.2 /10

PostHog is the all-in-one developer analytics platform — product analytics + session replay + feature flags + A/B testing + surveys + error tracking + LLM analytics + data warehouse. Free tier is absurdly generous: 1M events, 5k replays, 1M feature flag requests, 100k error events, 1.5k surveys, $20 in AI credits — all monthly. For most early-stage SaaS products, PostHog Free is a complete product analytics stack.

• Free tier is the most generous in analytics — replaces $200-500/mo of separate tools
• All-in-one platform (8 products) reduces tool count + consolidates data + saves money
• Unlimited team members on Free tier — competitors charge per seat

Full Review Visit PostHog

Plausible Analytics

Free trial

9 /10

Plausible is the privacy-first Google Analytics replacement. Starter at $9/mo gets you cookieless analytics with no consent banner requirement (legal in EU without asking permission). Open-source means you can self-host for free if you prefer. For marketing analytics on small-to-mid sites, Plausible is the cleanest choice.

• Legal in EU without cookie consent banners — saves $500-5k/year in compliance work
• Open-source — self-host on any VPS for $5-10/mo if you want maximum cost control
• Starter at $9/mo is the cheapest privacy-first analytics with 1 site

Full Review Visit Plausible Analytics

Fathom Analytics

Free trial

9 /10

Fathom Analytics is Plausible's direct competitor with a different pricing philosophy — pay by pageview volume, not by sites. Starter at $15/mo for 100k pageviews is the cheapest privacy-first analytics per pageview. All tiers include up to 50 sites — unusual generosity. For anyone running multiple sites (blogs, micro-sites, clients), Fathom's per-pageview model is dramatically cheaper than Plausible's per-site tiers.

• Up to 50 sites on every tier — dramatically cheaper than Plausible at multi-site scale
• Transparent pageview-based pricing all the way to 25M — no sales cycle for mid-market
• API access included on all tiers from $15 — Plausible charges $19 for this

Full Review Visit Fathom Analytics

Mixpanel

Free plan Free trial

8.7 /10

Mixpanel is the product analytics leader — built for tracking user behavior through SaaS products, not just website pageviews. Free tier at 1M events/mo is category-leading — enough for most small-mid SaaS apps to use indefinitely. Growth tier charges $0.28 per 1,000 events after the first million — affordable at small scale, expensive at enterprise scale.

• Free tier with 1M events/mo and unlimited seats is the most generous in product analytics
• Funnels, retention cohorts, user flows are built for SaaS behavioral analytics — not retrofitted marketing tools
• Spark AI query builder on Growth lets non-technical users ask natural language questions

Full Review Visit Mixpanel