Pricing comparison
Fathom Analytics vs Matomo
Side-by-side pricing breakdown for Web Analytics decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Fathom Analytics pricing and Matomo pricing.
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Recorded starting rates: Fathom Analytics $15/mo; Matomo EUR 29/mo. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| privacy first | Yes | Not recorded |
| cookieless | Yes | Not recorded |
| up to 50 sites all tiers | Yes | Not recorded |
| ecommerce tracking | Yes | Yes |
| event tracking | Yes | Yes |
| api access | Yes | Not recorded |
| forever data retention | Yes | Not recorded |
| unlimited email reports | Yes | Not recorded |
| real time reporting | Not recorded | Yes |
| gdpr compliance | Not recorded | Not assessed by StackScored; verify scope, vendor terms, and your obligations. |
| 100 integrations | Not recorded | Yes |
| heatmaps | Not recorded | Cloud + paid plugin on self-host |
| session recording | Not recorded | Cloud + paid plugin |
| ab testing | Not recorded | Cloud + paid plugin |
| tag manager | Not recorded | Yes |
| data warehouse connector | Not recorded | Yes |
| self hostable | Not recorded | Yes |
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Dive Deeper
Fathom Analytics
About the web analytics category
Pageview analytics and product analytics answer different questions. Plausible and Fathom organize recorded plans around traffic and sites; Mixpanel and PostHog meter events and other usage. Matomo offers hosted and self-hosted options.
How to choose between web analytics options
Estimate monthly pageviews, events and recordings separately. Check site limits, retention, exports and the features needed for your reports. For self-hosting, include infrastructure and maintenance. Privacy obligations depend on configuration and jurisdiction.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do Fathom Analytics and Matomo prices compare?
- Fathom Analytics: $15/mo. Matomo: EUR 29/mo. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Fathom Analytics or Matomo?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.