Pricing comparison
Matomo vs Mixpanel
Side-by-side pricing breakdown for Web Analytics decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Matomo pricing and Mixpanel pricing.
Affiliate links may earn us a commission. Both vendors remain available for comparison.
Recorded starting rates: Matomo EUR 29/mo; Mixpanel Price unavailable. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| ecommerce tracking | Yes | Not recorded |
| event tracking | Yes | Yes |
| real time reporting | Yes | Not recorded |
| gdpr compliance | Not assessed by StackScored; verify scope, vendor terms, and your obligations. | Not recorded |
| 100 integrations | Yes | Not recorded |
| heatmaps | Cloud + paid plugin on self-host | Not recorded |
| session recording | Cloud + paid plugin | Not recorded |
| ab testing | Cloud + paid plugin | Not recorded |
| tag manager | Yes | Not recorded |
| data warehouse connector | Yes | Not recorded |
| self hostable | Yes | Not recorded |
| funnels | Not recorded | Yes |
| retention | Not recorded | Yes |
| cohorts | Not recorded | Yes |
| flow analysis | Not recorded | Yes |
| session replay | Not recorded | Yes |
| spark ai query | Not recorded | Growth+ |
| behavioral cohorts | Not recorded | Growth+ |
| hipaa | Not recorded | Not assessed by StackScored; verify scope, vendor terms, and your obligations. |
| startup program | Not recorded | Eligibility and current startup-program terms require confirmation |
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Dive Deeper
About the web analytics category
Pageview analytics and product analytics answer different questions. Plausible and Fathom organize recorded plans around traffic and sites; Mixpanel and PostHog meter events and other usage. Matomo offers hosted and self-hosted options.
How to choose between web analytics options
Estimate monthly pageviews, events and recordings separately. Check site limits, retention, exports and the features needed for your reports. For self-hosting, include infrastructure and maintenance. Privacy obligations depend on configuration and jurisdiction.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do Matomo and Mixpanel prices compare?
- Matomo: EUR 29/mo. Mixpanel: Price unavailable. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Matomo or Mixpanel?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.