How Much Does Metricool Cost in 2026?

Metricool has become the quiet choice for European agencies and multi-brand marketers. The 'price per brand count' model is unusual and works: Starter at 5 brands is dramatically different pricing from Starter at 10 brands. For an agency managing 7 clients, you pay for exactly 7 brands, not a tier that gives you 10 whether you use them or not. Compared to Sprout Social: 5 clients on Sprout Essentials = $79 × 5 = $395/mo. Same on Metricool Starter = $25-45/mo. That's a 10x cost reduction for the same outcome. Advanced at $53-210/mo for 15-50 brands is where Metricool really wins for agencies — Sprout Social Professional for a 10-person agency would be $2,990/mo. Metricool Advanced handles the same workflow at roughly $200/mo. Features: unified scheduling across 11 platforms (most in this comparison), competitor analysis (5 free, 100+ paid), PDF/PPT reports, approval workflow on Advanced, API access on Advanced, Looker Studio connector. Where Metricool wins: multi-brand agency workflow at fraction of competitor pricing. Where it loses: social listening depth (Sprout/Hootsuite have deeper mention tracking) and brand recognition (Sprout has the agency-world reputation). The Twitter/X +$5/account add-on on Starter is a friction point — competitors include it in base pricing. Metricool has an active affiliate program via PartnerStack — worth applying.