How Much Does
Hootsuite Cost in 2026?
Hootsuite was the social scheduling leader for a decade and has pivoted toward enterprise. Pricing is opaque — you'll see 'discounted rate available' messaging but no actual numbers. Standard at ~$99/mo for 10 social accounts is competitive with Buffer Essentials at 10 channels ($50/mo) — Hootsuite costs 2x but includes deeper analytics and inbox management.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
Standard
$99/mo billed annually
- socialAccounts 10
- users 1+
- scope Annual contract typical
Advanced
$249/mo billed annually
- socialAccounts Unlimited
- users 1+
- bulkSchedule 350
Enterprise
- socialAccounts Unlimited
- users 5+
- scope Custom — Salesforce, SSO, Talkwalker
From the StackScored blog
Features
Our Verdict
Hootsuite is fighting for relevance. Buffer took the SMB market with honest per-channel pricing. Sprout and Later took the content-team market. Metricool is eating the agency tier. Hootsuite now leans into enterprise — social listening via Talkwalker, Salesforce integration, SSO, Employee Advocacy. If you need those specific features, Hootsuite Enterprise is one of the few serious options. For everyone else, the product has aged: UI looks tired, the 'OwlyGPT' AI assistant is a me-too feature, and the pricing manipulation (hiding prices, 'call us for discount') creates friction. Standard at $99/mo for 10 social accounts is 2x more expensive than Buffer Essentials ($50/mo for 10 channels) — you're paying for central inbox management, 5-competitor benchmarking, 7-day mention search. Advanced at $249/mo unlocks unlimited accounts, 30-day mention search, and 20-competitor benchmarking — still overpriced vs Metricool Advanced at $67-210/mo for up to 50 brands. Enterprise is where Hootsuite can actually compete — the Talkwalker listening integration and Salesforce connector are genuinely differentiated. Annual contracts required at enterprise tier, typically $10,000+.
Pros
- Most mature product in the category — 15+ years of iteration, enterprise workflows are deep
- Talkwalker social listening integration at Enterprise is category-leading — far beyond basic mention tracking
- Salesforce, Microsoft Dynamics, and Adobe Experience Manager integrations built-in at Enterprise
- 30-day free trial is generous — enough to test the full enterprise workflow
- Brand recognition means enterprise buyers already know and trust Hootsuite
Cons
- Pricing manipulation (hiding rates, 'call for discount') is exhausting compared to Buffer's transparent per-channel model
- Standard at $99/mo is 2x Buffer Essentials cost at equivalent channel count — pay for features you may not use
- UI feels dated compared to Later or Sprout — 2017-era design that's had only incremental updates
- Pricing marked UNVERIFIED — pricing page requires signup to see actual numbers
Affiliate link — you pay the same price
Compare Hootsuite with
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Frequently Asked Questions
- How much does Hootsuite cost per month?
- Hootsuite plans start at $99/mo. They offer 3 plans total.
- Does Hootsuite offer a free trial?
- Yes, Hootsuite offers a free trial for 30 days. No credit card is typically required to start.
- Is Hootsuite worth the price?
- With a score of 7.8/10 and plans from $99/mo, Hootsuite delivers strong value for the price.
- What are cheaper alternatives to Hootsuite?
- Cheaper social media scheduling alternatives include Buffer ($6/mo), Later ($25/mo), Metricool ($25/mo). See all options on our [Social Media Scheduling pricing comparison](/pricing/social-media-scheduling/) page.