1v1 Pricing Showdown
Attentive vs EZ Texting
Side-by-side pricing breakdown for SMS Marketing Platforms decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Attentive and EZ Texting for your sms marketing platforms stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Attentive starts at custom pricing; EZ Texting starts at $25/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| pricing opacity | Quote-only — all tiers require sales contact | — |
| target customer | Mid-market to enterprise DTC | — |
| usage based billing | 'You only pay for what you use' | — |
| ai pro | Flat monthly fee — 20-25% more subscribers identified | — |
| ai grow | Flat monthly fee — 25% more sign-ups | — |
| ai journeys | Pay-per-click — '200% more revenue' claimed | — |
| ai essentials | Included with all plans | — |
| two tap technology | Patented list growth tech | — |
| multichannel | SMS + MMS + RCS + email + push | — |
| typical mid market quote | $2-5K/mo (industry estimate for 50K subscribers) | — |
| typical enterprise quote | $5-25K+/mo | — |
| credit structure | — | SMS = 1 credit (160 chars) / MMS = 3 credits (1,600 chars + images/video) |
| overage rate | — | $0.01-$0.04 per credit (varies by tier) |
| inbound messages | — | Free — no charge for incoming |
| a2p 10dlc registration | — | Included free all plans |
| telecom fee waived | — | Boost+ (not Launch) |
| ai powered composition | — | All plans |
| audience growth tools | — | All plans |
| automation | — | All plans |
| additional user seats | — | $10/mo each |
| free trial | — | 14 days, no credit card |
| contact tier pricing | — | Grows with contact list size, not message volume |
Affiliate links — you pay the same price
Dive Deeper
About the sms marketing platforms category
SMS marketing platforms in 2026 split cleanly by vertical and scale. Shopify DTC (Postscript $0-$500/mo + message rates): purpose-built for ecommerce with Shopify-native automations (cart abandon, browse abandon, welcome, upsell). Mid-market to enterprise (Attentive quote-only, typically $500-$10K+/mo): usage-based with AI Pro/AI Grow/AI Journeys add-ons and full SMS + email + RCS + push multichannel. SMB general (SimpleTexting $39/mo + 500 credits, EZ Texting $20-$100/mo annual): credit-based or contact-based pricing for any industry — restaurants, salons, real estate, nonprofits. Pay-as-you-go (TextMagic $0.049/SMS outbound, $0.01 via CPaaS): prepaid credits for low-frequency or international use. The category's key pricing question is 'per-subscriber vs per-message vs flat-tier' — DTC brands with 50K subscribers sending 3 campaigns/month do the math differently than a restaurant with 500 contacts sending one promo/week. Post-2023 A2P 10DLC registration requirements (US carrier policy) added compliance overhead — every SMS platform now handles this, but at different price points (EZ Texting includes free, TextMagic $10/campaign/mo).
How to choose between sms marketing platforms options
First: are you Shopify DTC ecommerce? If yes, Postscript is the default answer — no other platform has Shopify-depth integration for SMS. Start at Starter ($0 + $49 min spend + $0.015/SMS), upgrade to Growth ($100) when you need unlimited keywords, Professional ($500) when you want branded (no 'Powered by Postscript') messaging. Klaviyo users can bundle Klaviyo SMS (not covered here) for unified email+SMS workflow. Second: what's your subscriber list size and send frequency? SMB (<2,000 contacts, <10K sends/mo): SimpleTexting ($39/mo + 500 credits + $0.055/overage) or EZ Texting Launch ($20/mo annual, 500 credits). Growth (2K-50K contacts): EZ Texting Boost/Scale or Postscript Growth/Professional. Mid-market+ (50K+ subscribers): Attentive enterprise quote or Postscript Enterprise. Third: are you SMS-only or multichannel (email + SMS + push)? Multichannel brands should seriously evaluate Klaviyo (email-first + SMS bolt-on) or Attentive (SMS-first expanding into email) — avoid running separate email and SMS tools if audience overlap is high. Fourth: two-way/conversational vs broadcast-only? Postscript's conversational SMS with AI Shop agent handles post-click flows brands can't build in-house. SimpleTexting's two-way messaging is adequate for support use cases. EZ Texting and TextMagic are broadcast-first. Fifth: international sending? TextMagic is the best for multi-country campaigns (global coverage, per-country rate transparency). US-focused platforms (Postscript, Attentive, SimpleTexting, EZ Texting) charge per-message rates that vary by carrier and country.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Which is better, Attentive or EZ Texting?
- Attentive scores 8.9/10 compared to EZ Texting's 8.2/10 in our analysis. Attentive ranks higher on features and value, but EZ Texting may suit specific use cases — see the feature comparison above.
- Are there other sms marketing platforms alternatives besides Attentive and EZ Texting?
- Yes. Our [SMS Marketing Platforms pricing comparison](/pricing/sms-marketing/) page covers all major providers with daily-verified prices. You can also see the [cheapest sms marketing platforms](/pricing/sms-marketing/cheapest/) for budget-focused options.