1v1 Pricing Showdown
LionDesk (Lone Wolf) vs Wise Agent
Side-by-side pricing breakdown for Real Estate CRM Software decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between LionDesk (Lone Wolf) and Wise Agent for your real estate crm software stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
LionDesk (Lone Wolf) starts at $25/mo; Wise Agent starts at $5/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| acquired by lone wolf 2021 | Acquired by Lone Wolf Technologies 2021 — part of real estate transaction management platform portfolio | — |
| drip campaigns | Historical core capability | All plans |
| video emails | Historical differentiator | — |
| text 2 sell | Historical differentiator — automated text-based lead capture | — |
| power dialer | Historical Pro+ capability | — |
| transaction management | Historical Pro+ capability | All plans |
| lone wolf platform integration | Post-acquisition integration with Lone Wolf transaction platform | — |
| pricing page 404 | liondesk.com/pricing returned 404 in audit — pricing availability uncertain | — |
| liondesk subdomain redirect | liondesk.com redirects to crm.liondesk.com | — |
| product direction within lone wolf | Product roadmap subject to Lone Wolf Technologies strategy | — |
| shared login up to 5 members | — | UNIQUE — 5-member shared login included in base tier |
| up to 5 agents single login | — | $499/year for 5-agent team = $99.80/agent/year |
| complimentary one on one setup | — | All plans include setup |
| lead automation | — | All plans |
| team calendar | — | All plans |
| unlimited 24 7 support | — | All plans |
| customizable landing pages | — | All plans (base allocation + $5/page additional) |
| 100 lead enhancement credits | — | All plans + $5/mo unlimited add-on |
| unlimited document storage | — | All plans |
| monthly newsletter | — | All plans |
| reporting tools | — | All plans |
| real estate stock content | — | All plans |
| wisetext addon | — | $11/mo + $80 one-time TCPA registration |
| month to month no contracts | — | All plans |
| enterprise 15 plus agents | — | Bulk licensing + white-label |
| 15 percent annual discount | — | $499/year vs $588/year monthly equivalent |
Affiliate links — you pay the same price
Dive Deeper
LionDesk (Lone Wolf)
About the real estate crm software category
Real Estate CRM Software in 2026 spans transparent SMB pricing (Follow Up Boss, Wise Agent) to enterprise-scale custom-quote platforms (BoldTrail formerly kvCORE, Chime). Published rates: Follow Up Boss Grow $69/user/month monthly ($58/user/month annual), Pro $499/month for 10 users ($416/month annual — $49/additional user monthly or $41 annual), Platform $1,000/month for 30 users ($833/month annual — $20/additional user monthly or $17 annual). Wise Agent Monthly $49/month up to 5 team members shared login, Annual $499/year (saves 15%), Enterprise custom for 15+ agents. Custom-quote only: BoldTrail (formerly kvCORE, rebranded by Inside Real Estate parent), Chime (Core + Premier + Enterprise tiers without disclosed rates). LionDesk operating under Lone Wolf Technologies (acquired 2021) with historical pricing ~$25-99/user/month depending on tier — current pricing requires direct inquiry. Major 2024-2026 category developments: kvCORE rebranded to BoldTrail 2024 (Inside Real Estate platform consolidation — insiderealestate.com/kvcore 301 redirects to boldtrail.com/platform). LionDesk acquired by Lone Wolf Technologies 2021 (real estate transaction management platform — continued as part of broader Lone Wolf product portfolio). Follow Up Boss acquired by Zillow 2024 for $400M (Zillow acquired FUB to strengthen its agent-facing CRM offering alongside Zillow Premier Agent). Chime continues operating independently with AI-first CRM positioning. Category reflects real estate-specific CRM requirements: MLS integration + IDX website integration + lead routing + drip campaigns for long sales cycles + team management for brokerages + commission tracking + transaction management handoff. Unlike SaaS/B2B CRMs (Salesforce, HubSpot), real estate CRMs are purpose-built for property listings + agent workflows + brokerage structures. AI integration is category-wide 2024-2025 development: Follow Up Boss 'basic AI' (Grow) + 'advanced AI' (Pro), Wise Agent drip campaigns + automation, BoldTrail AI-powered Smart CRM + Marketing Autopilot, Chime dynamic lead scoring + marketing automation with smart plans, LionDesk automation features. Target users: individual real estate agents (1-2 agents), small teams (3-10 agents), mid-size brokerages (10-50 agents), large brokerages + franchises (50-500+ agents), real estate enterprises (national operations).
How to choose between real estate crm software options
First: team size + brokerage structure? Individual agents (1-2): Follow Up Boss Grow $58/user/month annual or Wise Agent $499/year (up to 5 shared-login). Cheapest: Wise Agent for solo agents wanting transaction management + drip + landing pages. Most modern UX: Follow Up Boss Grow. Small teams (3-10 agents): Follow Up Boss Pro $416/month annual includes 10 users = $41.60/user/month effective rate (cheapest 10-user tier in category). Alternative: Wise Agent team licensing. Mid-size brokerages (10-50 agents): Follow Up Boss Pro + additional users ($41/user/month annual) or BoldTrail/Chime (custom-quote). Large brokerages (50-500+ agents): Follow Up Boss Platform $833/month for 30 users + $17/additional user annual = most transparent scaling option. BoldTrail enterprise packages + Chime Enterprise custom-quote. Second: transparent vs custom pricing? Follow Up Boss + Wise Agent offer fully transparent tiered pricing. BoldTrail + Chime require sales contact. LionDesk pricing availability varies post-Lone Wolf acquisition. For procurement simplicity: Follow Up Boss or Wise Agent. For enterprise platform capability: BoldTrail or Chime custom-quote. Third: IDX + website integration priority? BoldTrail platform includes IDX websites with hyper-local pages + lead generation engine — category-leading for brokerages wanting unified CRM + website. Chime includes fully customizable IDX website on Core tier. Follow Up Boss focuses on CRM workflow + integrates with 250+ third-party IDX/website solutions. Wise Agent includes landing pages but less comprehensive IDX. For CRM + website unified: BoldTrail or Chime. For CRM + best-of-breed IDX integration: Follow Up Boss. Fourth: lead generation + marketing automation? BoldTrail Marketing Autopilot (multi-channel campaigns) + AI-powered Smart CRM category-leading. Chime marketing automation with smart plans + dynamic lead scoring. Follow Up Boss Smart Lists + Action Plans + unlimited calling/texting on Pro tier. Wise Agent drip campaigns + lead automation. LionDesk automation on higher tiers. For enterprise marketing automation: BoldTrail. For CRM + calling/texting focused: Follow Up Boss Pro. Fifth: calling + texting integration? Follow Up Boss Pro includes unlimited calling/texting + team inboxes (Grow requires $39-33/user calling add-on). Chime call + text packages separately purchasable. Wise Agent WiseText add-on $11/month + $80 registration. LionDesk integrated calling historically. For heavy calling/texting deployments: Follow Up Boss Pro (most cost-effective at 10-user tier). Sixth: brokerage back-office + commission tracking? BoldTrail BackOffice includes agent billings + QuickBooks integration + accounting + commission management. BoldTrail Recruit separate recruiting dashboard. Chime team management + advanced lead routing. Follow Up Boss Platform teams-within-teams + dedicated Success Manager. Wise Agent transaction management. For brokerage-level operations: BoldTrail or Chime. For individual agent + small team CRM: Follow Up Boss or Wise Agent. Seventh: AI-first positioning? Chime emphasizes AI-driven CRM + dynamic lead scoring. BoldTrail AI-powered Smart CRM + Marketing Autopilot. Follow Up Boss 'advanced AI' on Pro tier. For AI-first priority: Chime or BoldTrail.
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Frequently Asked Questions
- Is LionDesk (Lone Wolf) cheaper than Wise Agent?
- Wise Agent is cheaper starting at $5/mo. LionDesk (Lone Wolf) starts at $25/mo and Wise Agent at $5/mo.
- Which is better, LionDesk (Lone Wolf) or Wise Agent?
- Wise Agent scores 8.7/10 compared to LionDesk (Lone Wolf)'s 7.8/10 in our analysis. Wise Agent ranks higher on features and value, but LionDesk (Lone Wolf) may suit specific use cases — see the feature comparison above.
- Is LionDesk (Lone Wolf) cheaper than Wise Agent for a team of 5?
- For a team of 5, LionDesk (Lone Wolf) costs $25/mo (flat rate) and Wise Agent costs $5/mo (flat rate). Wise Agent is the cheaper option at this team size.
- Are there other real estate crm software alternatives besides LionDesk (Lone Wolf) and Wise Agent?
- Yes. Our [Real Estate CRM Software pricing comparison](/pricing/real-estate-crm/) page covers all major providers with daily-verified prices. You can also see the [cheapest real estate crm software](/pricing/real-estate-crm/cheapest/) for budget-focused options.