1v1 Pricing Showdown
BoldTrail (formerly kvCORE) vs Follow Up Boss
Side-by-side pricing breakdown for Real Estate CRM Software decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between BoldTrail (formerly kvCORE) and Follow Up Boss for your real estate crm software stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
BoldTrail (formerly kvCORE) starts at custom pricing; Follow Up Boss starts at $69/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| rebranded from kvcore 2024 | kvCORE rebranded to BoldTrail 2024 by Inside Real Estate parent | — |
| unified platform | Front Office + BackOffice + Recruit unified vs CRM-only competitors | — |
| idx websites native | Platform includes IDX websites with hyper-local pages | — |
| lead generation engine | Native lead generation capability | — |
| ai powered smart crm | AI-driven CRM workflows | — |
| marketing autopilot | Multi-channel automated campaigns | — |
| listing management marketing | Integrated listing workflow | — |
| business analytics intelligence | Brokerage-level business insights | — |
| transaction integration | Transaction workflow integration | — |
| quickbooks integration | BackOffice tier | — |
| commission management | BackOffice tier | — |
| recruiting dashboard | Recruit tier | — |
| transaction heat mapping | Recruit tier | — |
| inside real estate parent | Parent company Inside Real Estate | — |
| flexible packages configured your way | Marketing positioning — modular package configuration | — |
| no published pricing | Quiz-based selection + sales contact required | — |
| marketplace addons | PropertyBoost, Success Assurance, Leads360 | — |
| zillow acquisition 2024 | — | Acquired by Zillow 2024 for $400M — strengthens FUB as Zillow-affiliated category leader |
| 250 plus integrations | — | Category-leading best-of-breed IDX + third-party integrations (Real Geeks, Sierra, BoomTown, CINC, etc.) |
| unlimited contacts lead sources | — | All plans |
| smart lists | — | All plans |
| action plans | — | All plans — drip campaigns |
| calling texting email | — | All plans (Grow requires add-on for unlimited) |
| calendar sync | — | All plans |
| mobile app | — | All plans |
| basic ai grow | — | Grow tier AI |
| advanced ai pro | — | Pro+ deeper AI capabilities |
| unlimited calling texting pro | — | Pro+ (vs Grow calling add-on) |
| team inboxes | — | Pro+ |
| call reporting | — | Pro+ |
| enhanced support | — | Pro+ |
| personalized onboarding | — | Pro+ |
| teams within teams | — | Platform only |
| dedicated success manager | — | Platform only |
| priority support | — | Platform only |
| 14 day free trial no contracts | — | All plans |
| 7 day support | — | Phone + email support 7 days/week |
| 2 months free annual | — | Annual billing saves 2 months per tier |
Affiliate links — you pay the same price
Dive Deeper
BoldTrail (formerly kvCORE)
Follow Up Boss
About the real estate crm software category
Real Estate CRM Software in 2026 spans transparent SMB pricing (Follow Up Boss, Wise Agent) to enterprise-scale custom-quote platforms (BoldTrail formerly kvCORE, Chime). Published rates: Follow Up Boss Grow $69/user/month monthly ($58/user/month annual), Pro $499/month for 10 users ($416/month annual — $49/additional user monthly or $41 annual), Platform $1,000/month for 30 users ($833/month annual — $20/additional user monthly or $17 annual). Wise Agent Monthly $49/month up to 5 team members shared login, Annual $499/year (saves 15%), Enterprise custom for 15+ agents. Custom-quote only: BoldTrail (formerly kvCORE, rebranded by Inside Real Estate parent), Chime (Core + Premier + Enterprise tiers without disclosed rates). LionDesk operating under Lone Wolf Technologies (acquired 2021) with historical pricing ~$25-99/user/month depending on tier — current pricing requires direct inquiry. Major 2024-2026 category developments: kvCORE rebranded to BoldTrail 2024 (Inside Real Estate platform consolidation — insiderealestate.com/kvcore 301 redirects to boldtrail.com/platform). LionDesk acquired by Lone Wolf Technologies 2021 (real estate transaction management platform — continued as part of broader Lone Wolf product portfolio). Follow Up Boss acquired by Zillow 2024 for $400M (Zillow acquired FUB to strengthen its agent-facing CRM offering alongside Zillow Premier Agent). Chime continues operating independently with AI-first CRM positioning. Category reflects real estate-specific CRM requirements: MLS integration + IDX website integration + lead routing + drip campaigns for long sales cycles + team management for brokerages + commission tracking + transaction management handoff. Unlike SaaS/B2B CRMs (Salesforce, HubSpot), real estate CRMs are purpose-built for property listings + agent workflows + brokerage structures. AI integration is category-wide 2024-2025 development: Follow Up Boss 'basic AI' (Grow) + 'advanced AI' (Pro), Wise Agent drip campaigns + automation, BoldTrail AI-powered Smart CRM + Marketing Autopilot, Chime dynamic lead scoring + marketing automation with smart plans, LionDesk automation features. Target users: individual real estate agents (1-2 agents), small teams (3-10 agents), mid-size brokerages (10-50 agents), large brokerages + franchises (50-500+ agents), real estate enterprises (national operations).
How to choose between real estate crm software options
First: team size + brokerage structure? Individual agents (1-2): Follow Up Boss Grow $58/user/month annual or Wise Agent $499/year (up to 5 shared-login). Cheapest: Wise Agent for solo agents wanting transaction management + drip + landing pages. Most modern UX: Follow Up Boss Grow. Small teams (3-10 agents): Follow Up Boss Pro $416/month annual includes 10 users = $41.60/user/month effective rate (cheapest 10-user tier in category). Alternative: Wise Agent team licensing. Mid-size brokerages (10-50 agents): Follow Up Boss Pro + additional users ($41/user/month annual) or BoldTrail/Chime (custom-quote). Large brokerages (50-500+ agents): Follow Up Boss Platform $833/month for 30 users + $17/additional user annual = most transparent scaling option. BoldTrail enterprise packages + Chime Enterprise custom-quote. Second: transparent vs custom pricing? Follow Up Boss + Wise Agent offer fully transparent tiered pricing. BoldTrail + Chime require sales contact. LionDesk pricing availability varies post-Lone Wolf acquisition. For procurement simplicity: Follow Up Boss or Wise Agent. For enterprise platform capability: BoldTrail or Chime custom-quote. Third: IDX + website integration priority? BoldTrail platform includes IDX websites with hyper-local pages + lead generation engine — category-leading for brokerages wanting unified CRM + website. Chime includes fully customizable IDX website on Core tier. Follow Up Boss focuses on CRM workflow + integrates with 250+ third-party IDX/website solutions. Wise Agent includes landing pages but less comprehensive IDX. For CRM + website unified: BoldTrail or Chime. For CRM + best-of-breed IDX integration: Follow Up Boss. Fourth: lead generation + marketing automation? BoldTrail Marketing Autopilot (multi-channel campaigns) + AI-powered Smart CRM category-leading. Chime marketing automation with smart plans + dynamic lead scoring. Follow Up Boss Smart Lists + Action Plans + unlimited calling/texting on Pro tier. Wise Agent drip campaigns + lead automation. LionDesk automation on higher tiers. For enterprise marketing automation: BoldTrail. For CRM + calling/texting focused: Follow Up Boss Pro. Fifth: calling + texting integration? Follow Up Boss Pro includes unlimited calling/texting + team inboxes (Grow requires $39-33/user calling add-on). Chime call + text packages separately purchasable. Wise Agent WiseText add-on $11/month + $80 registration. LionDesk integrated calling historically. For heavy calling/texting deployments: Follow Up Boss Pro (most cost-effective at 10-user tier). Sixth: brokerage back-office + commission tracking? BoldTrail BackOffice includes agent billings + QuickBooks integration + accounting + commission management. BoldTrail Recruit separate recruiting dashboard. Chime team management + advanced lead routing. Follow Up Boss Platform teams-within-teams + dedicated Success Manager. Wise Agent transaction management. For brokerage-level operations: BoldTrail or Chime. For individual agent + small team CRM: Follow Up Boss or Wise Agent. Seventh: AI-first positioning? Chime emphasizes AI-driven CRM + dynamic lead scoring. BoldTrail AI-powered Smart CRM + Marketing Autopilot. Follow Up Boss 'advanced AI' on Pro tier. For AI-first priority: Chime or BoldTrail.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Restaurant POS Software
From $30/mo (Lightspeed Restaurant)
Dental Practice Management Software
From $375/mo (Open Dental)
Mental Health & Therapy Practice Management
From $10/mo (Sessions Health)
Veterinary Practice Management Software
From $40/mo (Provet Cloud)
Legal Practice Management Software
From $39/mo (MyCase)
Frequently Asked Questions
- Which is better, BoldTrail (formerly kvCORE) or Follow Up Boss?
- Follow Up Boss scores 9.2/10 compared to BoldTrail (formerly kvCORE)'s 8.9/10 in our analysis. Follow Up Boss ranks higher on features and value, but BoldTrail (formerly kvCORE) may suit specific use cases — see the feature comparison above.
- Are there other real estate crm software alternatives besides BoldTrail (formerly kvCORE) and Follow Up Boss?
- Yes. Our [Real Estate CRM Software pricing comparison](/pricing/real-estate-crm/) page covers all major providers with daily-verified prices. You can also see the [cheapest real estate crm software](/pricing/real-estate-crm/cheapest/) for budget-focused options.