How Much Does
Mixpanel Cost in 2026?
Mixpanel analyzes tracked events through reports, cohorts and related tools. Growth has usage charges after its recorded allowance; Enterprise requires a quote. The startup program is conditional and time-limited.
Confirm current plans and terms on the vendor site.
Check the vendor pricing source. Pricing record dated 2026-04-21; current terms may differ.
Listed prices are in USD. Confirm the billing unit, commitment, and current regional terms with the vendor.
Plans & Pricing
Free
- eventsPerMonth 1000000
- savedReports 5
- monthlySessionReplays 10000
- userSeats Unlimited
- scope Basic analytics, no credit card required
Growth
A zero base or contradictory zero record does not establish a complete free subscription. Request a scoped quote.
Annual terms not recorded in this snapshot.
- eventsPerMonth 1M free, then $0.28 per 1K events up to 20M
- unitPrice $0.28/1K events after 1M free (volume discounts available)
- monthlySessionReplays 20000
- userSeats Unlimited
- scope Unlimited reports + behavioral cohorts + custom events + campaign reporting + multi-touch attribution + Spark AI 60 queries/mo + data integrations
- pricing-review A zero base or contradictory zero record does not establish a complete free subscription. Request a scoped quote.
Enterprise (Contact Sales)
Annual terms not recorded in this snapshot.
- eventsPerMonth Unlimited up to 1T capacity
- scope Quoted analytics, governance, support and identity features. Assess regulated-use requirements separately with current documentation.
Startup Program
The startup program is an eligibility-limited first-year benefit, not a general recurring free plan.
Annual terms not recorded in this snapshot.
- scope Historical first-year Growth promotion with eligibility conditions; confirm current approval, scope and expiry
From the StackScored blog
Features
Comparison notes
Consider Mixpanel when you can define a consistent event model for funnels and retention. Estimate a bill using current marginal rates and the events you actually plan to send. Include replay and governance requirements in the comparison rather than relying on a generic enterprise budget.
Pros
- Event-based reports and cohorts
- Replay and integration options
- Free allowance for initial evaluation
Cons
- Event volume affects charges
- Enterprise price and controls need a quote
- Startup eligibility and benefit limits require confirmation
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Frequently Asked Questions
- How much does Mixpanel cost?
- Mixpanel: Price unavailable in the recorded pricing snapshot. Check each plan's billing unit, included usage and commitment length. Current vendor terms may differ.
- Does Mixpanel list a free plan or trial?
- A free plan is recorded. No trial is recorded. Confirm availability, payment-card requirements and cancellation terms on the vendor site.
- What should I confirm before buying Mixpanel?
- Confirm the total for your required seats or usage, the billing commitment, any setup or add-on charges, renewal terms and cancellation rules. Missing prices or future rates are unknown, not zero or a guarantee of stable pricing.