1v1 Pricing Showdown
Amplitude vs Mixpanel
Side-by-side pricing breakdown for Product Analytics decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Amplitude and Mixpanel for your product analytics stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Amplitude starts at $49/mo; Mixpanel starts at $0/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| mtu based pricing | Unique in category — MTU primary unit, events secondary | — |
| category leader depth | Founded 2012, deepest behavioral analytics feature set | — |
| session replay included | Starter+ (session replay from free tier) | 10K/mo Free, 20K/mo Growth |
| feature flags unlimited | All plans — unlimited feature flags | — |
| web experimentation | All plans | — |
| advanced behavioral analysis | Growth+ | — |
| causal insights | Growth+ | — |
| feature experimentation | Growth+ — full A/B testing platform | — |
| real time streaming | Growth+ | — |
| predictive audiences | Growth+ (ML-powered) | — |
| cross product analysis | Enterprise only | — |
| mutual exclusion groups | Enterprise only | — |
| multi armed bandits | Enterprise only | — |
| startup program first year free | Under $10M funding + under 20 employees | Under 5 years + under $8M funding |
| category leader | — | Founded 2009, pioneered product analytics category |
| event based pricing | — | Transparent $0.28 per 1K events after 1M free |
| behavioral cohorts | — | Growth+ |
| custom events | — | Growth+ |
| campaign reporting | — | Growth+ |
| multi touch attribution | — | Growth+ |
| spark ai query builder | — | 60 queries/month on Growth |
| data integrations | — | Growth+ |
| hipaa compliance | — | Enterprise only |
| saml sso | — | Enterprise only |
| 1t event capacity | — | Enterprise supports up to 1 trillion events |
Affiliate links — you pay the same price
Dive Deeper
About the product analytics category
Product Analytics platforms in 2026 span transparent usage pricing (PostHog) to opaque enterprise custom-quotes (Pendo, Heap Pro/Premier). Published rates: PostHog pay-as-you-go ($0.00005/event after 1M free, $0.005/recording after 5K free, $0.0001/feature flag request after 1M free — industry's most transparent pricing), Mixpanel Growth ($0 for first 1M events, then $0.28 per 1K events up to 20M), Amplitude Plus ($49/month starting for 300K MTUs + 25M events). Custom-quote only: Heap Growth/Pro/Premier (acquired by Contentsquare 2024), Pendo Base/Core/Ultimate (all custom pricing). Free tiers: Mixpanel 1M events + 5 reports + 10K session replays, Amplitude 10K MTUs + 10M events + session replay, Heap 10K sessions + core charts, PostHog 1M events + 5K recordings + 1M feature flag requests + 100K exceptions + 1.5K survey responses (most generous free tier in category), Pendo 500 MAUs (most restrictive free tier). Major 2024 M&A: Heap acquired by Contentsquare (completed 2024) — Heap now operates as product analytics product line within Contentsquare's broader digital experience platform. Mixpanel + Amplitude remain independent public SaaS companies with transparent pricing for mid-market tiers. PostHog (founded 2020) has emerged as the open-source challenger with fully transparent unit pricing across all products (product analytics + session replay + feature flags + experiments + data warehouse + error tracking + surveys + LLM analytics) — YC-backed, growing rapidly among tech-forward SaaS companies. Pendo (founded 2013) differentiated from pure product analytics into digital adoption platform territory with in-app guides + NPS + sentiment surveys — competes with Gainsight Product Experience + WalkMe. Startup programs: Mixpanel offers first year free on Growth plan for companies under 5 years + under $8M funding; Amplitude offers one free year on Growth plan for startups under $10M funding + under 20 employees. Typical product analytics deployment tracks: user events (clicks, page views, feature usage), user properties (demographics, plan tier, cohort), funnels (conversion paths), retention curves, behavioral cohorts, path analysis.
How to choose between product analytics options
First: event volume + user counts? Under 1M events/month + under 10K MAUs: Mixpanel Free or PostHog Free (both generous). 1M-20M events + 10K-300K MAUs: Mixpanel Growth ($0.28/1K events) or Amplitude Plus ($49/mo starting) or PostHog pay-as-you-go. 20M+ events: contact sales for Mixpanel Enterprise, Amplitude Growth/Enterprise, or negotiate PostHog volume. Second: transparent vs custom pricing preference? PostHog is only vendor with fully transparent per-unit pricing across all tiers — no sales contact required for any scale. Mixpanel + Amplitude transparent for entry + mid-market, custom above. Heap + Pendo opaque at all tiers except free. For procurement simplicity + no-sales-contact preference: PostHog. For predictable tier pricing: Mixpanel Growth or Amplitude Plus. Third: product suite breadth needed? Pure product analytics only: Mixpanel or Amplitude (category leaders, deepest analytics feature sets). Product analytics + session replay + feature flags + experiments + surveys + error tracking unified: PostHog (most comprehensive suite) or Amplitude (analytics + experimentation + session replay). Product analytics + in-app guides + NPS/sentiment surveys for customer onboarding: Pendo (digital adoption platform focus). Product analytics + session replay + digital experience: Heap/Contentsquare (broader DX platform post-acquisition). Fourth: open-source + self-hosted deployment? PostHog is only open-source option with self-hosted deployment for data sovereignty/security requirements. All others cloud-only. Fifth: startup programs? Mixpanel first year free Growth plan (under 5 years + under $8M funding + no prior redemptions). Amplitude one free year Growth plan (under $10M funding + under 20 employees). Meaningful for post-Seed/Series A with 6-18 month runway — saves $10K-50K year-one. Sixth: session replay inclusion? PostHog pay-as-you-go ($0.005/recording after 5K free). Mixpanel Growth (20K recordings/month included free). Amplitude Starter (session replay included). Heap Pro+ (add-on pricing). Pendo Core+ (session replay custom-priced). Mixpanel + Amplitude + PostHog most transparent for session replay. Seventh: data warehouse + ETL integration? PostHog Data Warehouse ($0.000015/row after 1M free — most affordable). Amplitude real-time streaming/syncs (Growth+). Heap Premier data warehouse integration. Mixpanel data integrations (Growth+). Pendo Data Sync (Ultimate only).
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Is Amplitude cheaper than Mixpanel?
- Mixpanel is cheaper starting at $0/mo. Amplitude starts at $49/mo and Mixpanel at $0/mo.
- Does Amplitude or Mixpanel offer a free plan?
- Amplitude and Mixpanel both offer a free plan.
- Which is better, Amplitude or Mixpanel?
- Mixpanel scores 9/10 compared to Amplitude's 8.9/10 in our analysis. Mixpanel ranks higher on features and value, but Amplitude may suit specific use cases — see the feature comparison above.
- Is Amplitude cheaper than Mixpanel for a team of 5?
- For a team of 5, Amplitude costs $49/mo (flat rate) and Mixpanel costs $0/mo (flat rate). Mixpanel is the cheaper option at this team size.
- Are there other product analytics alternatives besides Amplitude and Mixpanel?
- Yes. Our [Product Analytics pricing comparison](/pricing/product-analytics/) page covers all major providers with daily-verified prices. You can also see the [cheapest product analytics](/pricing/product-analytics/cheapest/) for budget-focused options.