Pricing comparison
Amplitude vs Mixpanel
Side-by-side pricing breakdown for Product Analytics decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Amplitude pricing and Mixpanel pricing.
Affiliate links may earn us a commission. Both vendors remain available for comparison.
Recorded starting rates: Amplitude $49/mo; Mixpanel Price unavailable. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| mtu based pricing | Tracked users are a pricing dimension; confirm current event and product limits | Not recorded |
| session replay included | Starter+ (session replay from free tier) | 10K/mo Free, 20K/mo Growth |
| feature flags unlimited | All plans - unlimited feature flags | Not recorded |
| web experimentation | All plans | Not recorded |
| advanced behavioral analysis | Growth+ | Not recorded |
| causal insights | Growth+ | Not recorded |
| feature experimentation | Growth+ - full A/B testing platform | Not recorded |
| real time streaming | Growth+ | Not recorded |
| predictive audiences | Growth+ (ML-powered) | Not recorded |
| cross product analysis | Enterprise only | Not recorded |
| mutual exclusion groups | Enterprise only | Not recorded |
| multi armed bandits | Enterprise only | Not recorded |
| startup program first year free | Under $10M funding + under 20 employees | Under 5 years + under $8M funding |
| event based pricing | Not recorded | Transparent $0.28 per 1K events after 1M free |
| behavioral cohorts | Not recorded | Growth+ |
| custom events | Not recorded | Growth+ |
| campaign reporting | Not recorded | Growth+ |
| multi touch attribution | Not recorded | Growth+ |
| spark ai query builder | Not recorded | 60 queries/month on Growth |
| data integrations | Not recorded | Growth+ |
| hipaa compliance | Not recorded | Not assessed by StackScored; verify scope, vendor terms, and your obligations. |
| saml sso | Not recorded | Enterprise only |
| 1t event capacity | Not recorded | Enterprise supports up to 1 trillion events |
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Dive Deeper
About the product analytics category
Product analytics tools use different billing units: events, tracked users, sessions and separate product usage. Mixpanel and Amplitude focus on behavioral analysis, PostHog combines analytics with several developer tools, Heap emphasizes captured interaction data, and Pendo combines analytics with in-app guidance. This April 2026 record does not establish current quotes or complete feature equivalence.
How to choose between product analytics options
Define the events and questions you need before comparing plans. Measure tracked users, events and sessions from the same period, then ask how each vendor counts them. Check retention, exports, replay sampling, identity merging and access controls. Test the instrumentation and consent configuration required for your application.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do Amplitude and Mixpanel prices compare?
- Amplitude: $49/mo. Mixpanel: Price unavailable. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Amplitude or Mixpanel?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.