Pricing comparison
Mixpanel vs Pendo
Side-by-side pricing breakdown for Product Analytics decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Mixpanel pricing and Pendo pricing.
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Recorded starting rates: Mixpanel Price unavailable; Pendo Price unavailable. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| event based pricing | Transparent $0.28 per 1K events after 1M free | Not recorded |
| behavioral cohorts | Growth+ | Not recorded |
| custom events | Growth+ | Not recorded |
| campaign reporting | Growth+ | Not recorded |
| multi touch attribution | Growth+ | Not recorded |
| spark ai query builder | 60 queries/month on Growth | Not recorded |
| session replay included | 10K/mo Free, 20K/mo Growth | Not recorded |
| data integrations | Growth+ | Not recorded |
| startup program first year free | Under 5 years + under $8M funding | Not recorded |
| hipaa compliance | Not assessed by StackScored; verify scope, vendor terms, and your obligations. | Not recorded |
| saml sso | Enterprise only | Not recorded |
| 1t event capacity | Enterprise supports up to 1 trillion events | Not recorded |
| digital adoption platform focus | Not recorded | Differentiated from pure product analytics - emphasizes customer onboarding + in-app guides |
| product analytics | Not recorded | All plans |
| in app guides | Not recorded | All plans - core differentiator |
| session replay | Not recorded | Core+ (not included in Base) |
| nps branded | Not recorded | Free (with Pendo branding) |
| sentiment surveys | Not recorded | Ultimate only - NPS, PMF, CSAT without branding |
| orchestrate | Not recorded | Ultimate only - multi-step guide orchestration |
| listen | Not recorded | Ultimate only - feedback + roadmap management |
| data sync | Not recorded | Ultimate only |
| mau based pricing | Not recorded | MAU volume primary driver |
| vista equity investor | Not recorded | Ownership and investor relationships are not assessed in this pricing comparison |
| gainsight product experience integration | Not recorded | Verify required customer-success integrations directly |
| pendo branded nps free | Not recorded | Free tier NPS carries Pendo branding |
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Dive Deeper
About the product analytics category
Product analytics tools use different billing units: events, tracked users, sessions and separate product usage. Mixpanel and Amplitude focus on behavioral analysis, PostHog combines analytics with several developer tools, Heap emphasizes captured interaction data, and Pendo combines analytics with in-app guidance. This April 2026 record does not establish current quotes or complete feature equivalence.
How to choose between product analytics options
Define the events and questions you need before comparing plans. Measure tracked users, events and sessions from the same period, then ask how each vendor counts them. Check retention, exports, replay sampling, identity merging and access controls. Test the instrumentation and consent configuration required for your application.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do Mixpanel and Pendo prices compare?
- Mixpanel: Price unavailable. Pendo: Price unavailable. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Mixpanel or Pendo?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.