1v1 Pricing Showdown
Webflow vs Wix
Side-by-side pricing breakdown for Website Builders decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Webflow and Wix for your website builders stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Webflow starts at custom pricing; Wix starts at $17.77/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| visual designer | Yes | — |
| custom domain | Basic+ | Yes |
| cms | CMS+ | — |
| site search | CMS+ | — |
| form submissions | Basic+ unlimited | — |
| form file uploads | Business+ | — |
| webflow ai | Yes | — |
| ecommerce | Separate plan required | Core+ |
| sso | Enterprise | — |
| sla | Enterprise | — |
| web hosting | — | Yes |
| ai creation tools | — | Yes |
| 24 7 support | — | Yes |
| marketing suite | — | Light (basic), Core (basic), Business (standard), Elite (advanced) |
| money back guarantee | — | 14 days |
| developer platform | — | Business Elite |
Affiliate links — you pay the same price
Dive Deeper
About the website builders category
Website builder pricing in 2026 ranges from free (WordPress.com Starter, Webflow Starter) to $45/mo and above for commerce-capable plans. The pricing models diverge sharply: Wix shows monthly rates that jump aggressively between tiers ($17.77 → $29.77 → $39.77); WordPress.com and Webflow use cleaner annual pricing with big monthly-vs-annual deltas (50-70% annual savings); Squarespace sits in the middle with transparent tier structure. The common trap: annual-only promo pricing. Wix's '$159/year' is the actual annual cost on a 'Business' tier that shows $39.77/mo — you're committing $159 upfront to get the quoted rate.
How to choose between website builders options
Start with your real need. Personal portfolio or 1-page site? WordPress.com Free, Webflow Starter, or Carrd — all free or near-free. Small business with basic marketing? WordPress.com Personal at $4/mo annual is the cheapest path. Design-focused agency or visual storytelling? Webflow CMS at $23/mo is unmatched for designer-controlled sites. Selling products online? Skip everyone except WordPress.com Commerce ($45/mo annual) with WooCommerce — 0% transaction fees and full platform control, while competitors add 3-5% fees. Multi-site agency? Wix Business Elite ($159.77/mo monthly) or Webflow Enterprise — both enable white-label or client workspaces.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Does Webflow or Wix offer a free plan?
- Webflow offers a free plan.
- Which is better, Webflow or Wix?
- Webflow scores 8.8/10 compared to Wix's 8.2/10 in our analysis. Webflow ranks higher on features and value, but Wix may suit specific use cases — see the feature comparison above.
- Are there other website builders alternatives besides Webflow and Wix?
- Yes. Our [Website Builders pricing comparison](/pricing/website-builders/) page covers all major providers with daily-verified prices. You can also see the [cheapest website builders](/pricing/website-builders/cheapest/) for budget-focused options.