How Much Does Wix Cost in 2026?

Wix's strength is also its weakness: maximum flexibility in visual design without any code. The drag-and-drop editor is the most permissive in this category — you can put any element anywhere on a page. For non-designers this feels liberating. For anyone with an eye for design, it's a trap — you'll produce sites that look busy and inconsistent unless you're disciplined. Light at $17.77/mo is overpriced for 2GB storage and 2 collaborators — WordPress.com Personal at $4/mo annual gives you more for less. Core at $29.77/mo with 50GB and basic ecommerce is the real entry tier — competitive with Squarespace Business. Business at $39.77/mo adds advanced marketing and 100GB storage — reasonable for small retail. Business Elite at $159.77/mo is for agencies or multi-site operations with 100 collaborators and an advanced developer platform. The pricing transparency is the main complaint: Wix's pricing page shows monthly rates but the real discount requires annual billing, and the annual prices aren't as prominent as they should be. Unlike WordPress.com Commerce's 0% transaction fees, Wix ecommerce charges standard payment processing on top. The App Market has 500+ third-party integrations — fewer than WordPress's 60,000+ plugins but more than Squarespace's curated set. For non-technical users who want a site that looks like their vision without code, Wix is the most approachable. For anyone who values design restraint or plans to scale, WordPress.com or Webflow is a better long-term bet.