How Much Does
Moz Pro Cost in 2026?
Moz Pro pioneered SEO tools in the early 2010s with MozBar and Domain Authority. In 2026, it's been surpassed by Ahrefs and Semrush on core features but remains competitive on price. Standard at $79/mo annual is the real entry tier — cheaper than Ahrefs Lite ($107) but with a smaller backlink database and less polished UI.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
Starter
$39/mo billed annually
- keywords 50
- scope Basic rank tracking + link research
Standard
$79/mo billed annually
- keywords 300
- scope + Site Crawl + On-Page Grader
From the StackScored blog
Features
Our Verdict
Moz Pro's story is one of gradual decline relative to the category. The company invented MozBar (free Chrome extension showing Domain Authority and Page Authority), helped popularize the concept of tracking rankings systematically, and built the original SEO community through Moz Blog. But the product has lagged Ahrefs and Semrush in feature velocity since ~2018. Starter at $39/mo annual with 50 keywords is restrictive. Standard at $79/mo annual with 300 keywords + Site Crawl + On-Page Grader is the real entry — $28 less than Ahrefs Lite ($107) but with a materially smaller backlink index and older UI. Medium at $143/mo with 1500 keywords is the mid-tier for small agencies. Large at $239/mo with 3000 keywords + priority support is competitive with Ahrefs Standard ($207). The problem: Ahrefs' data is fresher, crawl is deeper, UI is cleaner. Domain Authority (Moz's proprietary metric) is NOT a Google ranking signal — many non-SEO marketers over-index on it because MozBar displays it prominently, but savvy SEOs know to focus on actual rankings and organic traffic instead. Where Moz wins: cheaper entry for small sites ($39 vs Ahrefs Starter $29 actually — Ahrefs wins here too), MozBar browser extension is still useful and free, strong community/blog content for SEO learning. Where it loses: every core feature comparison — backlink data, keyword database, rank tracking accuracy, UI — goes to Ahrefs or Semrush.
Pros
- MozBar (free Chrome extension) is genuinely useful for on-the-fly SEO analysis
- Moz Blog + learning resources are the best free SEO education in the industry
- 30-day free trial is 4x Ahrefs' 7-day (Ahrefs doesn't have a full free trial)
- Standard at $79/mo annual is cheaper than Ahrefs Lite ($107) for budget-conscious
- Simple, older interface is easier for SEO beginners than Ahrefs' feature density
Cons
- Backlink database is significantly smaller than Ahrefs — missing key competitor data
- UI feels 2018-era — Ahrefs ships updates monthly while Moz ships quarterly
- Domain Authority metric is proprietary and NOT a Google signal — misleading for novices
- Pricing marked UNVERIFIED — WebFetch blocked moz.com, rates from public Moz documentation
Affiliate link — you pay the same price
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Frequently Asked Questions
- How much does Moz Pro cost per month?
- Moz Pro plans start at $49/mo. They offer 5 plans total.
- Does Moz Pro offer a free trial?
- Yes, Moz Pro offers a free trial for 30 days. No credit card is typically required to start.
- Is Moz Pro worth the price?
- With a score of 7.8/10 and plans from $49/mo, Moz Pro delivers strong value for the price.
- What are cheaper alternatives to Moz Pro?
- Cheaper seo tools alternatives include Ahrefs ($29/mo), Ubersuggest ($29/mo). See all options on our [SEO Tools pricing comparison](/pricing/seo-tools/) page.
- Does Moz Pro offer discounts?
- Yes. Moz Pro saves you up to 20% when you choose annual billing — the Starter plan drops from $49/mo to $39/mo with an annual commitment.