Pricing comparison
Ahrefs vs Semrush
Side-by-side pricing breakdown for SEO Tools decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Ahrefs pricing and Semrush pricing.
Affiliate links may earn us a commission. Both vendors remain available for comparison.
Recorded starting rates: Ahrefs $29/mo; Semrush $139.95/mo. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| site explorer | All plans | Not recorded |
| keywords explorer | All plans | Not recorded |
| content analysis | Standard+ | Not recorded |
| looker studio | Advanced+ | Not recorded |
| sso | Enterprise | Not recorded |
| audit logs | Enterprise | Not recorded |
| brand radar ai | $199/mo add-on | Not recorded |
| custom prompt packages | $50-$250/mo | Not recorded |
| content kit | $99/mo add-on | Not recorded |
| report builder | $99/mo add-on | Not recorded |
| free tier | Site Explorer + Site Audit limited | Not recorded |
| keyword research | Not recorded | Yes |
| competitor analysis | Not recorded | Yes |
| backlink analytics | Not recorded | Yes |
| ppc research | Not recorded | Yes |
| social media tools | Not recorded | Yes |
| content marketing basics | Not recorded | Pro+ |
| content marketing toolkit | Not recorded | Guru+ |
| historical data | Not recorded | Guru+ |
| api access | Not recorded | Business+ |
| white label reports | Not recorded | Business+ |
| share of voice | Not recorded | Business+ |
| additional users | Not recorded | +$45-100/user depending on tier |
| many add ons | Not recorded | Optional toolkits and extra users may cost more; confirm the current package and avoid double-counting overlapping bundles |
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Dive Deeper
About the seo tools category
SEO tools cover keyword research, site auditing, rank tracking, backlink analysis and content work. Ahrefs, Semrush, Moz Pro and Ubersuggest combine several of those functions; Surfer concentrates on content workflows. The April 2026 records have different verification gaps, so use prices as dated references and compare the functions you need.
How to choose between seo tools options
Start with the sites, tracked keywords, crawl volume and users you need. Then test a representative keyword set and competing domains in each candidate. Check refresh frequency, export access and API limits. For content tools, distinguish annual document allowances from monthly quotas and confirm what consumes an allowance.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Marketing Automation
Recorded from $15/mo (HubSpot Marketing Hub)
Marketing Attribution & MTA Platforms
Recorded from $499/mo (Wicked Reports)
Email Marketing
Recorded from $9/mo (Brevo)
SMS Marketing Platforms
Recorded from $25/mo (EZ Texting)
PPC Management & Google Ads Optimization Tools
Recorded from $69/mo (Adzooma)
Frequently Asked Questions
- How do Ahrefs and Semrush prices compare?
- Ahrefs: $29/mo. Semrush: $139.95/mo. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Ahrefs or Semrush?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.