1v1 Pricing Showdown
CleanShot X vs Loom
Side-by-side pricing breakdown for Screen Recording & Async Video decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between CleanShot X and Loom for your screen recording & async video stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
CleanShot X starts at $8/mo; Loom starts at $15/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| screenshot capture | All plans | — |
| screen recording | All plans | All plans |
| scrolling screenshots | All plans | — |
| quick markup tools | All plans | — |
| cloud sync | 1 GB Basic / Unlimited Pro | — |
| custom domain | Pro | — |
| self destruct links | Pro | — |
| password protection | Pro | — |
| custom branding | Pro | Business+ |
| team management | Pro | — |
| sso login | Pro | — |
| gif export | All plans | — |
| video recording | All plans | — |
| ocr text extraction | All plans | — |
| platform | macOS 10.15+ only | — |
| 30 day refund | Yes | — |
| owned by mothers cosmos | Cosmos Labs since 2017 | — |
| webcam overlay | — | All plans |
| transcriptions | — | 50+ languages all plans |
| comments reactions | — | All plans |
| 4k quality | — | Business+ |
| unlimited recording length | — | Business+ |
| edit trim stitch | — | Business+ |
| custom thumbnails | — | Business+ |
| auto generated titles | — | Business + AI |
| auto summaries | — | Business + AI |
| auto chapters | — | Business + AI |
| filler silence removal | — | Business + AI |
| edit by transcript | — | Business + AI |
| auto meeting notes | — | Business + AI |
| sso scim | — | Enterprise (Atlassian Guard) |
| salesforce integration | — | Enterprise |
| uptime sla | — | Enterprise 99.95% |
| acquired by atlassian | — | 2023 for $975M |
Affiliate links — you pay the same price
Dive Deeper
About the screen recording & async video category
Async video tools in 2026 have specialized by use case. 'Async work communication' (Loom $18-24/user/month, Tella $13-19/month): record your screen + webcam, share a link, replace meetings with async video. 'Revenue team video' (Vidyard free-enterprise custom): video for sales outreach, personalized prospecting videos, CRM integration. 'Process documentation' (Scribe $25/user/month Pro Personal, $13/seat Team): auto-generated step-by-step guides from your screen actions — screenshots + instructions combined. 'Mac native capture' (CleanShot X $29 one-time or $8/month Pro): precise screenshots + recordings with instant markup and cloud sharing. Loom was acquired by Atlassian in 2023 for $975M and has accelerated AI features significantly. Scribe rebranded from scribehow.com to scribe.com in 2025. Tella rebranded to tella.com from tella.tv. The 2024-2026 trend: AI features (auto-generated titles, summaries, chapter markers, transcription in 50+ languages, auto-removal of filler words) became table stakes — every vendor added them. Pricing premium for AI: Loom charges $6/user/month more for 'Business + AI' ($24 vs $18); Tella bundles AI in Pro tier; Scribe's AI is included at all tiers.
How to choose between screen recording & async video options
First: what's the primary use case? Async work communication replacing meetings: Loom Business ($18/user/month) or Business + AI ($24/user/month). Sales prospecting videos with CRM tracking: Vidyard (free for individuals, Teams tier for 5+ person sales teams). Step-by-step documentation with screenshots: Scribe Pro Team ($13/seat/month annual, 5-seat minimum = $65/month base). Short-form branded content (Loom-style but with better editing): Tella Pro ($13/month) or Premium ($19/month). Mac-native precision screenshots + recordings: CleanShot X $29 one-time with optional $8/month cloud. Second: team size? 1-10 async communicators: Loom Free (50 members, 5-min videos) then upgrade to Business. 5-50 sales reps: Vidyard Teams is category-specific. 10+ process documenters: Scribe Pro Team at $13/seat (5-seat min). Third: video quality matters? 4K export: Tella Pro/Premium + Loom Business+. 1080p: all vendors. 720p Loom Free is a real constraint. Fourth: custom branding? Required for customer-facing videos: Loom Business+, Tella Premium, CleanShot X Pro, Vidyard Starter+. Fifth: does your CRM integrate? Vidyard has deepest HubSpot + Salesforce + Marketo + Salesloft integration; Loom has enterprise Salesforce (at Enterprise tier).
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Is CleanShot X cheaper than Loom?
- CleanShot X is cheaper starting at $8/mo. CleanShot X starts at $8/mo and Loom at $15/mo.
- Does CleanShot X or Loom offer a free plan?
- Loom offers a free plan.
- Which is better, CleanShot X or Loom?
- Loom scores 9.3/10 compared to CleanShot X's 9.1/10 in our analysis. Loom ranks higher on features and value, but CleanShot X may suit specific use cases — see the feature comparison above.
- Is CleanShot X cheaper than Loom for a team of 5?
- For a team of 5, CleanShot X costs $8/mo (flat rate) and Loom costs $15/mo (flat rate). CleanShot X is the cheaper option at this team size.
- Are there other screen recording & async video alternatives besides CleanShot X and Loom?
- Yes. Our [Screen Recording & Async Video pricing comparison](/pricing/screen-recording/) page covers all major providers with daily-verified prices. You can also see the [cheapest screen recording & async video](/pricing/screen-recording/cheapest/) for budget-focused options.